888 to withdraw UK TFL adverts after backlash

Marketing

888 has announced it will withdraw adverts after branding the London Underground and taxis with slogans like ‘this carriage is now a casino’ and ‘fancy a spin?’

They’ve received criticism over the of the adverts, with people left questioning why the Transport for London (TFL) accepted the campaign.

In March Paddy Power was ordered by Network Rail to remove an advert from Padding station London.

An 888.com spokesperson said: “We continuously listen to feedback regarding the effectiveness of our advertising campaigns and acknowledge that, whilst fully compliant with all advertising regulations and standards, our latest campaign could be interpreted in a different manner to the brand position we aim for.

“As a result, we have decided to change the focus of this campaign and are withdrawing certain adverts that are currently running.”

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