Marketing

Liga Portugal and the multinational Betclic, the leading sports betting brand in Portugal, signed a partnership agreement lasting four seasons...

The WTA (Women’s Tennis Association) and FanDuel Group, a premier online gaming company announced Tuesday an extension to FanDuel’s multi-year...

Paddy Power have hit the bullseye with a major new sponsorship of the PDC World Darts Championship the sport’s show-stopping event...

LiveScore, the global sports media business and one of the world’s leading real-time sports updates and streaming service providers, has...

LeoVegas Group has signed a new sponsorship agreement with the British football club Blackpool FC, making LeoVegas the Principal Partner...

Chelsea have pulled out of talks over a shirt sponsorship deal with gambling company Stake.com following a backlash from supporters. A...

Denmark’s football cup tournament will change its name to the ‘Oddset Pokalen’ from next season, after Danske Spil together with...

UK National Lottery operator Allwyn, which has been pitching its creative account since late last year, has decided to split...

The South African Football Association (SAFA) has officially announced global online sportsbook and games operator, 10bet South Africa, as the...

The Canadian Football League (CFL) has made a landmark move by partnering with FanDuel, introducing it as the first authorized gaming...