Marketing

English Premier League club Aston Villa have reportedly agreed on a main sponsorship deal with controversial betting company BK8. The Aston...

bet365 is proud to formally announce its arrival in Virginia, with the award-winning online sportsbook available to customers from today,...

Betfair has been named as the major sponsor of newly promoted Brazilian football club Cruzeiro. The agreement signed is for...

AFL fans are set to enjoy more games free of betting advertisements as the Sydney Swans extend their partnership under...

Alfa Romeo F1 has announced a record-breaking new title partnership with one of the world’s leading entertainment and lifestyle brands,...

The WPP agency will now take on all media planning, buying and strategy across the portfolio, and support Flutter’s in-house...

Everysport Group has won a procurement of sports news for Svenska Spel Sport & Casino AB. Through the agreement, Everysport...

Tabcorp has appointed Accenture Song agency of record for brand strategy, platform and creative, and Ogilvy as agency of record...

The international online gaming operator, Betsson, has announced a strategic alliance with the National Association of Professional Football (ANFP) to...

bet365 are delighted to announce that through their partnership with BOXXER , the world’s most popular sports betting brand will be the Official Betting...