Marketing

Unibet has announced it has inked a significant, multi-year sponsorship deal with the NHL’s New Jersey Devils. To amplify the...

A new survey carried out by the Football Supporters Association (FSA) in conjunction with GambleAware’s safer gambling ‘Bet Regret’ campaign...

AS Monaco have named Russian-based BetCity as their official regional betting partner for the 2019/20 season. AS Monaco continues its...

10bet is one of the world’s fastest-growing online sports betting brands and has just announced a two-year partnership with football...

Betsson, who last year became the main sponsor of SHL (Svenska Hockey League), now chooses to sign a new big...

M&C Saatchi has launched ‘Long May We Play’, an all-new brand platform for TAB. Underpinned by an extensive strategic development...

Ladbrokes have announced a new look line-up of ambassadors who will bring an unprecedented level of sporting insight and help...

Huddersfield Town have been fined £50,000 by the Football Association after a pre-season kit sponsorship stunt backfired. Fans were left...

Australia were taunted ahead of the fourth Ashes test against England with a giant billboard of Ben Stokes saying ‘Welcome...

Enlabs has signed a main sponsor agreement with the Lithuanian Football Federation, which includes, among other things, the Enlab brand...