Marketing

Leading online bookmaker Betway has signed former England cricketer and 2005 Ashes hero, Kevin Pietersen as its “Global Cricket Ambassador” for 2019. Pietersen, who...

Manchester United struck a deal with Asian bookmaker Yabo Sport. The company will replace MoPlay as the official betting partner...

Huddersfield’s pre-season shirt stunt has seen them handed a Football Association misconduct charge. The Terriers were widely-criticised for a sash-style...

Leeds digital marketing agency Blueclaw has picked up the SEO and content marketing briefs for bookmaker Mark Jarvis, gambling company Gaming Innovation...

Interwetten are backing VfL Wolfsburg as the club’s new sports betting partner as of now. The Vienna-based company is one...

Betclic will show its commitment to FC Girondins de Bordeaux on the back of the jerseys of our professional men’s...

Ladbrokes is to sponsor Tasmanian racing for at least the next three years. The lucrative package will include naming rights...

The partnership will see MansionBet operating betting terminals across St. James’ Park for the next two seasons, with the group also...

DraftKings has announced an expanded multi-year deal with Major League Baseball to use league data and logos within its sports...

The PGA TOUR and DraftKings Inc. announced a new multi-year content and marketing relationship that designates DraftKings as the first-ever...