Posts From: April 2025

Midnite ramps up marketing push with Sky Media partnership

UK challenger sportsbook and casino Midnite is accelerating its brand-building efforts by entering a partnership with Sky Media.   The agreement will see Midnite promoted via Sky Sports Racing and Sky...

Marketing
FanDuel enlists Shaboozey ahead of Kentucky Derby

FanDuel, Flutter’s largest brand and US market leader in online sports betting and iGaming, and an Official Partner of Churchill Downs Inc, announced today that Grammy-nominated country music sensation Shaboozey...

Marketing
Virgin Bet Women’s Day returns for its third edition, celebrating the women of horse racing

Building on the success of previous iterations, this special raceday will champion the contributions of women across the industry, marking another milestone in Virgin Bet’s long line of social impact...

Marketing
AC Milan names Reals as LatAm betting partner

AC Milan has named Brazilian gambling operator, Reals, as its official betting partner for Latin America, where the club aims to increase visibility and create a ‘long-lasting’ connection with local...

Marketing
SuperBet nets Kings League sponsorship deal

SuperBet Group is the new main sponsor of Kings League Brazil. This thrilling partnership reflects our commitment to bringing together sports and engaging entertainment events in the Brazilian market. Kings...

Marketing
Midnite seals Snooker World Championship sponsorship deal

WST is delighted to announce Midnite as the new Official UK Betting & Casino Partner of the Halo World Championship. Snooker’s greatest event, the Halo World Championship, will run from...

Marketing
Ladbrokes announce three year deal with Chester Racecourse

Chester Racecourse has announced a landmark three-year partnership with Ladbrokes. The collaboration sees Ladbrokes named as the Official Fixed Betting Partner for the Boodles May Festival, which takes place May 7-9,...

Marketing
Ogilvy Brazil and Betfair debut new TV ad featuring Ronaldo and Rivaldo

Betfair has announced the launch of its new advertising campaign, starring brand ambassadors Ronaldo and Rivaldo. The initiative aims to introduce the new product available to the bookmaker’s customers, Safe...

Marketing
BoyleSports named title sponsor of the Lockinge Stakes

The three-year agreement will see BoyleSports sponsor two races on the card on Saturday, May 17, which features eight World Pool races in collaboration with The Hong Kong Jockey Club....

Marketing
bet365 strikes multi-year sponsorship agreement with Louis Cardinals

The St. Louis Cardinals and bet365 announced today that they have entered into a multi-year marketing partnership that makes the leading sports betting brand the first-ever Official Mobile Sports Betting...

Marketing