Posts From: November 2024

Paddy Power team up with ex-world champion Tony Bellew 

Paddy Power have released an advert brutally mocking Jake Paul just days before he enters the ring to fight former world heavyweight champion Mike Tyson. Paul, 27, a YouTuber-turned-boxer, is due to face Tyson,...

Marketing
bwin named official partner of NFL in Austria and Germany

The international sports betting brand bwin is entering into a partnership with the National Football League and will become the “Official Betting Partner of the NFL” in Germany and Austria....

Marketing
FDJ extends partnership with NBA

The NBA and FDJ’s ParionsSport brand have announced an exciting multiyear expansion of their partnership, aiming to deepen connections with basketball fans across Europe. This collaboration continues FDJ’s role as...

Marketing
Superbet scores LaLiga partnership

Superbet are delighted to announce a new partnership, as LALIGA becomes Superbet’s official partner in Romania for the next two seasons. The agreement also includes the rights of LALIGA EA...

Marketing
BETBY secures chess sensation Magnus Carlsen as brand ambassador

Premium sports betting supplier BETBY has announced an exciting long-term partnership with Magnus Carlsen, the highest-rated chess player in history, currently ranked as the world’s best, and a recent recipient...

Marketing
Betano lands Kate Tracey as UK Brand Ambassador

Betano, the leading global sports betting and gaming brand, is excited to announce sports journalist and football enthusiast Kate Tracey as its official brand ambassador for the UK market. Betano...

Marketing
Virgin Bet extends Musselburgh Racecourse partnership

Musselburgh Racecourse is excited to announce that Virgin Bet will return as the title sponsor for two major events in 2025 – New Year’s Day and Easter Saturday. These celebrated...

Marketing
William Hill extend sponsorship deal with Cheltenham Festival

William Hill is today announced as the new sponsor of the County Handicap Hurdle at The Cheltenham Festival. Staged over an extended two miles on the final day of Jump racing’s...

Marketing
Sportsbet.io scores partnership with LALIGA

LALIGA, the world’s most followed football league, along with Sportsbet.io is excited to announce a groundbreaking partnership, to enhance fan engagement. This strategic collaboration will bring an array of innovative...

Marketing
Veikkaus extends partnership with NHL in Finland

Veikkaus is the official partner of the world’s largest ice hockey league, the NHL in Finland. With the newly signed partnership, Veikkaus will feature comprehensive NHL content on its channels....

Marketing