Fanatics Sportsbook is moving beyond traditional advertising by embedding the betting experience directly into basketball conversations. And that path has led them to the “Road Trippin Show,” the long-running player-led...
Formula 1® has announced that Super Group’s Betway will become the sport’s first Official Betting Operator from the start of the 2026 season as part of a multi-year deal. Spanning...
PrizePicks, the leading sports entertainment operator in North America, today announced a strategic, multi-platform partnership with Bob Does Sports, the wildly popular golf, sports, and lifestyle brand led by Robby “Brilliantly...
Superbet’s partnership with Lech Poznań has been renewed making it one of the largest sponsorship agreements in Polish football after entering into a deal for another four seasons. This is...
Norsk Tipping has signed a new four-year sponsorship agreement with the Norwegian Football Association (NFF), Norsk Toppfotball (NTF) and Toppfotball Kvinner (TFK). The agreement means that Norsk Tipping will continue...
The Jockey Club has announced that the Premier Handicap Hurdle on Ladies Day (Wednesday 11th March) of the Cheltenham Festival will now be run as the BetMGM Cup Handicap Hurdle....
The flagship brand of ComeOn Group, has announced the launch of its new TV campaign ahead of the 2026 World Cup, marking its largest multi-market brand investment to date. The...
Allwyn has launched a creative agency pitch that will be led internally by new Group Chief Brand Officer Tatiana-Viivienne Jouanneau, Flock Associates has been retained to help manage the pitch process. The company has previously worked...
Betsson Group has unveiled the 2026 campaign for Betsson Sport, the Group’s dedicated sports infotainment platform in Italy. The initiative marks the continued development of the Betsson Sport Club, launched in 2024 to...
This month, there’s been a strange trend of prediction (betting) markets opening free grocery pop-ups in New York City. First, Kalshi took over a Westside Market in the East Village...
