Posts From: September 2018

F1 U-turns on betting sponsorships

Formula One announced a sponsorship and data rights deal with Interregional Sports Group (ISG) on Tuesday that it said will enable the development of live in-play betting. The Financial Times...

Marketing
Paddy Power open ‘Museum of Mischief’ to mark 30th birthday

The super-charged pop-up, which opens on Tuesday and offers members of the public a jaunt through the back-catalogue of irreverent marketing every afternoon this week. Each evening, Ireland’s premier interviewer...

Marketing
Betsson signs new ad agency

Garbergs wins the advertising assignment for Betsson when the prerequisites for the gaming companies are redrawn. The new reorganization of the gaming market is approaching the storms. At the turn of...

Marketing
Mark Schwarzer partners with Unibet for new TV ad campaign

The 30 second TVCs lead with the Socceroo’s most capped player and goalkeeper Mark Schwarzer, who is watching a game of soccer on his mobile on a bus. He is...

Marketing
STS renews volleyball sponsorship

STS’s logo will still be on the club clothing of Asseco Resovia Rzeszów volleyball players.  STS has been associated with Asseco Resovia since the beginning of 2017. Asseco Resovia is...

Marketing
MGM Resorts partners with The Alliance of American Football

MGM Resorts International and new professional football league, The Alliance of American Football, have entered into a transaction that includes an investment in The Alliance and a three-year sponsorship establishing...

Marketing
‘Moreways to Win’ FanDuel launch new TV campaign

FanDuel has launched one of the first legal sports betting commercials for the US sports market. Coinciding with the start of the football season, fantasy sports game provider FanDuel is introducing...

Marketing
Gala Bingo unveils new ad campaign ‘Are YOU playing Gala Bingo?’

GalaBingo.com, the UK’s leading online bingo brand, has launched a new advertising campaign entitled ‘Are YOU playing Gala Bingo?’ Developed by Newcastle-based creative agency Cravens, it follows on from the success...

Marketing
BetVictor to become first company globally to use LED steeplechase advertising

BetVictor, one of Europe’s leading online gaming companies, will become the first ever gaming company to appear on an industry-first LED fence advertisement. The digital board will be used at...

Marketing
WinStar Casino first casino to partner with NFL team

The Dallas Cowboys say they are the first NFL team to have a sponsorship agreement with a casino. The deal with WinStar World Casino and Resort in Oklahoma was announced...

Marketing