Posts From: October 2024

Unibet renews partnership with the National Hockey League

Kindred Group, under its flagship brand Unibet, has announced a multiyear renewal of its partnership with the National Hockey League (NHL) in Sweden. The partnership solidifies Unibet as the leading...

Marketing
BetMGM unveils latest ad campaign “The Chris Rockin’ Locker Room Speech”

It’s Showtime! Again! The second advertising campaign involving UK BetMGM brand ambassador and Hollywood icon, Chris Rock, will air on TV starting 17th October. The fully-integrated campaign, which sees Rock...

Marketing
Virgin Bet and Arena Racing Company extend sponsorship deal

Virgin Bet and Arena Racing Company (ARC) are excited to announce the continuation of their partnership for a series of key meetings throughout 2024/25. In addition to Virgin Bet, the...

Marketing
DraftKings nets Shaquille O’Neal as brand ambassador

Shaquille O’Neal is no stranger to an ad campaign. From selling insurance for The General, to bringing the heat for Icy Hot, and even fitting into Buicks that he made...

Marketing
Yaass Casino named official sponsor of Atlético de Madrid

Yaass Casino, the leading supercasino in Spain and the new online gaming brand of Grupo Orenes, is launching as a new partner of Club Atlético de Madrid. Yaass Casino began...

Marketing
BOXXER announces Betfred as official partner

BOXXER, one of the world’s leading boxing promotional companies and the exclusive provider of boxing content to Sky Sports, today announced Betfred as an Official Partner. Founded in 1967 by Fred Done, Betfred...

Marketing
People’s Postcode Lottery enlists Ellie Goulding to thank its players

People’s Postcode Lottery’s in-house creative team, GOOD Agency and the7stars shows charities thanking players for their contributions. A heart-warming TV spot from People’s Postcode Lottery launches tonight, starring Ellie Goulding...

Marketing
Fanatics becomes official sportsbook partner of MLBPA

The Major League Baseball Players Association has reached a non-exclusive licensing agreement with Fanatics Sportsbook, making it the first officially licensed sportsbook of MLB Players, Inc. Terms of MLB Players deal...

Marketing
PlayStar partners New Jersey Devils and Prudential Center

PlayStar, the innovative, customer-focused online casino brand that’s currently taking the U.S. by storm, has announced it will be stepping up its engagement efforts in the Garden State after signing...

Marketing
Athletico Paranaense suspend sponsorship deal with Esportes da Sorte

Athletico Paranaense suspended its sponsorship contract with Esportes da Sorte. The team made the decision due to concerns about the regularity of the bookmaker’s operations in Brazil. Esportes da Sorte...

Marketing