Posts From: January 2018

Pinnacle announces Mats Wilander as brand ambassador

As it begins its landmark 20th year of operations, online bookmaker Pinnacle has reached a new milestone with the announcement of its first ever brand ambassador. After an illustrious 16-year...

Marketing
Man City take on Saracens for new Betsafe advertising campaign

Betsafe is aiming to establish once and for all which sport involves greater skill, football or rugby, in a video content series featuring superstars from Manchester City and Saracens. Players...

Marketing
AC Milan Names Vwin Its First Regional Partner In Asia

AC Milan announce the official multi-year partnership with Vwin, a top brand in Asia for online betting. Vwin becomes the Rossoneri‘s first Official Regional Partner and will work with our Club in the Asian...

Marketing
Limerick FC Announce Front-Of-Jersey Partnership With BetSat.com

LIMERICK FC has confirmed that Turkish on-line betting company BetSat.com will be their jersey sponsors for next season. Limerick FC Chairman Pat O’Sullivan said: “We are delighted to welcome BetSat.com as...

Marketing
Fruity King provokes outrage with Loose Women advert

An advert comparing Loose Women presenters to ‘pigs in lipstick’ has been banned. The ad for Fruity King Casino used a photo of Stacey Solomon, Linda Robson, Katie Price, Jane...

Marketing
Betsafe walks ‘The Walk’

The Walk of Adversity’ integrated advertising campaign with leading ambassadors to showcase the journey they make to overcome the odds. Known worldwide for premium sponsorships and innovative campaigns, the online...

Marketing
Wplay and the COC signed a commercial alliance

The Colombian Olympic Committee and the sports betting company Wplay presented, this Thursday in Bogota, a commercial alliance for the benefit of both parties, between 2018 and 2020, for a...

Marketing
Betway extend UK snooker championship sponsorship to 2020

World Snooker is delighted to announce that Betway has renewed its title sponsorship of the UK Championship for another three years. Betway has sponsored the Triple Crown tournament every year...

Marketing
Paddy Power ad banned for ‘normalising gambling at work’

Paddy Power ad has been banned by the Advertising Standards Authority for implying that it is acceptable to gamble in the workplace. The TV ad, broadcast in August, depicted a bored casino security...

Marketing
Sky Bet extends English Football League sponsorship deal

Sky Bet and EFL have signed a new five-year headline sponsorship deal, which will take the relationship through to the 2023/24 season. The deal will see more money going to...

Marketing