Posts From: June 2018

Unibet new main sponsor of Allsvenskan and Superettan

Kindred Group has today signed an agreement with Svensk Elitfotboll to become the new main sponsor of Allsvenskan and Superettan, via the Unibet brand. The partnership, with a total duration...

Marketing
GambleAware appoints M&C Saatchi

GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. Broadcasters and gambling industry groups drew up proposals for a major responsible gambling advertising campaign...

Marketing
XTiP extends RWE partnership

Xtip continues to be the main sponsor of Rot-Weiss Essen. The new contract runs for a year until the end of the 2018/19 season. The betting provider has its engagement with RWE...

Marketing
Blues renew 888sport deal

Following two successful seasons together, Blues and 888sport will continue to build on the partnership for a third successive season. The front of the playing and replica adult home and...

Marketing
Unibet becomes official betting partner of Paris Saint-Germain

Unibet, part of Kindred Group, and a pioneer of online gambling in Europe combines their market leading digital experience with Paris Saint-Germain’s rich footballing heritage to create an unrivalled strategic...

Marketing
Superhero Podolski brings XTiP customers to the World Cup final

With the elephant-riding Lukas Podolski , Xtip-Sportwetten has been providing a splash of color in the TV advertising block since spring.  Now the provider continues the campaign together with the prominent testimonial...

Marketing
Paddy’s Mobile ‘Drunk Tank’ Hits The Streets At Ascot

Revellers who overdo the booze at Royal Ascot could find themselves behind the ‘bars’ of a mobile drunk tank, it has been revealed. With recent racing meets marred by outbursts...

Marketing
Big Narstie Transforms from Rapper to Reporter, with 888sport

Grime icon Big Narstie is to tear the football punditry scene apart this summer as he embarks on a unique journey to transform himself from a Rapper to Reporter, with...

Marketing
Brian Blessed fronts Ladbrokes World Cup campaign

Ladbrokes “hired famous beard-owner Brian Blessed to front its Russia World Cup betting campaign,” according to Simon Gwynn of Campaign Live.  Created by Cravens, sees Blessed crashing into a pub...

Marketing
Paddy Power is donating £10,000 to LGBT+ causes for every goal Russia scores

Paddy Power has pledged to donate £10,000 to LGBT+ causes every time Russia score at the World Cup. Paddy Power made the promise after the host country has faced criticism for draconian...

Marketing