Posts From: January 2025

Concacaf seeks bids for official betting partner for senior national team and club competitions

Concacaf has launched an invitation process for interested parties to submit offers to become the official betting partner/sponsor of the Confederation’s senior women’s and men’s national team and club competitions...

Marketing
Dafabet extends shirt sponsorship deal with Celtic

Celtic Football Club is pleased to announce a three-year contract extension with front of shirt partner, Dafabet. This will become the longest shirt partnership in the Club’s history, running for...

Marketing
ASA rejects complaint against daytime radio ad for Betfair

A radio ad for Betfair, heard on Radio X on 3 September 2024, promoted Prize Pinball in their online casino, a complainant challenged whether the ad had been inappropriately scheduled...

Marketing
Ladbrokes to return as Ascot highlight sponsor

Ascot Racecourse has announced that Ladbrokes will return as the sponsor of the valuable two-mile handicap hurdle on the Saturday of the Howden Christmas Racing Weekend on 21st December. The...

Marketing
Paddy Power launches Christmas advert featuring Danny Dyer & Eddie Hearnas

Paddy Power has unveiled its first ever attempt at a Christmas advert and it is as hilarious as you would expect. In response to clamours for less serious festive ads, the bookmaker has...

Marketing
PrizePicks unveils latest ad campaign ‘Jingle Hoops’

PrizePicks, the largest daily fantasy sports operator in North America, is spreading holiday cheer this season with the launch of an exciting new marketing campaign and the return of its...

Marketing
Betfair set to sponsor two Jockey Club fixtures in January

The Jockey Club today announces the return of Betfair to Cheltenham Racecourse with sponsorship of three races on New Year’s Day and two races on Festival Trials Day, including the...

Marketing
Virgin Bet launches ‘A Grand Isn’t Grand’ campaign to take a stand against season ticket prices

With many Premier League clubs raising season ticket prices to over £1,000 this year, Virgin Bet is taking a stand for football fans by sponsoring the ‘A Grand Isn’t Grand’...

Marketing
PokerStars named official sponsor of NHL’s Philly Flyers

PokerStars is proud to announce an exciting new partnership with the National Hockey League’s Philadelphia Flyers, becoming the first poker brand to collaborate with the team. As the official sponsor...

Marketing
BETBY launches “Make Your Move”, featuring chess Grandmaster Magnus Carlsen

BETBY, a leading sports betting supplier, has unveiled its latest marketing campaign, “Make Your Move”, featuring the legendary chess Grandmaster Magnus Carlsen as its brand ambassador. The campaign highlights the...

Marketing