Posts From: June 2017

bwin signs Robert Pires as brand ambassador

bwin, the leading European sports book, has appointed legendary French footballer Robert Pires to an ambassadorial role with the company. Hugely respected throughout world football, Pires is particularly admired in...

Marketing
Usain Bolt partners up with PokerStars

Usain Bolt, record-breaking sprinter and undisputed fastest man on the planet, will promote the game of poker as part of a new partnership with PokerStars, an Amaya Inc. brand. Bolt,...

Marketing
Sportsbet’s drug cheat ad banned by advertising standards

Sportsbet’s latest TV advert featuring Ben Johnson has been banned by the Australian Advertising Standards Board. The ASB stated,“The Board considered that the prevailing community standard on health and safety...

Marketing
Sportium and LaLiga renew sponsorship agreement for two seasons

An agreement to keep LaLiga and Sportium together for the next two seasons was unveiled. LaLiga president Javier Tebas and Sportium CEO Alberto Eljarrat were both in attendance at the...

Marketing
Bayern Munich and Tipico extend partnership

After two successful seasons, FC Bayern Munich and Tipico have extended their cooperation prematurely for another two years. The football record holder and Germany’s leading sports betting provider extend the...

Marketing
Snooker legend signs as ambassador for PokerStars & BetStars

Seven-time snooker World Champion Stephen Hendry has teamed up with PokerStars.com and BetStars, Amaya Inc. brands, to rule both the snooker and poker tables. The snooker great is being supported...

Marketing
Bwin to Become Borussia Dortmund’s New Shirt Sponsors in 4-Year Deal

Borussia Dortmund has announced a new partnership with Bwin . The online gambling operator will be sponsors of the Germans until 2021, for the next four seasons. According to rumors circulated...

Marketing
Sportsbet slammed for featuring Olympic drug cheat in betting ad

The new Australian commercial that features disgraced Canadian sprinter Ben Johnson making light of doping has drawn criticism from the country’s sport minister and prompted its anti-doping agency to lodge...

Marketing
FUN88 becomes Newcastle United shirt sponsor

Far Eastern gaming company FUN88 has become the primary partner of Newcastle United. As part of a three-year agreement, FUN88 will feature proudly on the club’s famous black and white...

Marketing
Everton Signs Record Partnership Deal with SportPesa

Everton Football Club has confirmed a Club-record multi-year sponsorship agreement with gaming giant SportPesa. The new partnership will commence on June 1 and is the most lucrative in the Club’s...

Marketing