Posts From: August 2024

Bet365 named official global partner of the UEFA Champions League

bet365 has announced a historic sponsorship agreement with the UEFA Champions League, becoming the first official sports betting partner of Europe’s premier club competition. The sponsorship will cover the men’s...

Marketing
Betway named official betting partner of Nottingham Forest

Leading global online sportsbetting and gaming brand Betway has signed a long-term agreement to become Forest’s Official Betting Partner. The deal sees the brand add Forest to its impressive roster...

Marketing
William Hill and Sky Media kick off Gaffer series on football managers

Gaffer, a docuseries featuring interviews with high-profile football managers, launches on Sky Sports today, 16 August. Dead Films, Sky Media, media agency Wavemaker UK and betting company William Hill produced...

Marketing
LiveScore Bet launches new TV ad in Ireland

LiveScore Bet, a leading brand in the sports betting industry and a key component within the LiveScore Group sports ecosystem, today launches its brand-new Total Betting television commercial (TVC) in...

Marketing
Luckia named official partner of LALIGA in Spain and Mexico

Luckia entertainment company in Spain announces it has reached an international agreement with LALIGA to become its new official partner in Spain and Mexico for the next three seasons. Luckia...

Marketing
LOTTO Bayern extends partnership with Olympiapark Munich

LOTTO Bayern and Olympiapark München GmbH (OMG) are continuing their sponsorship deal which has existed since 2016, until the end of June 2026. “The fan zone at the 2024 European...

Marketing
Betsson score shirt sponsorship deal in Greek Super League

Betsson is announcing a new collaboration with OFI Crete F.C., marking Betsson’s first partnership with a Super League team. This significant milestone highlights Betsson’s commitment to expanding its sponsorship support...

Marketing
William Hill appoints Frame to work on Scottish football deal

Glasgow-based creative agency, has been appointed by William Hill to activate its five-year sponsorship of the Scottish Professional Football League. It is the latest in a string of new business wins by Frame Group...

Marketing
Sportsbet.io pens principal partnership with Hull City

Hull City are delighted to announce Sportsbet.io as a new principal partner, back-of-shorts sponsor and our official Turkish betting partner. We have agreed a two-year deal with the leading sportsbook operator and...

Marketing
Mecca Bingo launches “Legends of Play” a new integrated campaign by The MISSION Group

Mecca Bingo, the UK’s original bingo brand launches “Legends of Play”, a new integrated campaign by The MISSION Group, to increase brand consideration and grow market share in the competitive UK...

Marketing