Posts From: June 2024

Indiana Fever name FanDuel as official sportsbook partner

FanDuel, North America’s premier online gaming company, has become an Official Sportsbook partner of the Indiana Fever. FanDuel will have a prominent presence on Fever social media and digital platforms...

Marketing
Lions Gibraltar FC announce OLBG as new shirt sponsor

Lions Gibraltar FC is excited to announce OLBG, The Online Betting Guide, as our Lead Partner and front-of-shirt sponsor on a multi-year deal. OLBG are a long-established brand who, for 22 years,...

Marketing
Paddy Power unveil new ad campaign as Euro 2024 fever kicks off

The tongue-in-cheek campaign from BBH London and MindsEye, with editorial from Shift Post, is showing across TV and socials in the run up to the championship. The two big men...

Marketing
theScore BET and Golf Canada sign multi-year partnership extension

PENN Entertainment announced today that it has reached an agreement with Golf Canada on a multi-year extension for theScore BET to continue as the organization’s exclusive Official Gaming Partner. The...

Marketing
Tipico seals DFB CUP sponsorship deal

The German market leader for sports betting, Tipico, will be the new partner in the men’s and women’s DFB Cup. As part of the partnership, which runs until June 30,...

Marketing
Paddy Power’s Boris Johnson Euro 2024 advert axed following revolt from staff

FORMER PM Boris Johnson had landed a lucrative deal to star in Paddy Power’s ad campaign for this summer’s Euro 2024 football tournament. Its recent ads have featured former England striker Peter Crouch...

Marketing
Superbet pens front-of-shirt sponsorship deal with America-RJ

America is now SUPER. The seven-time champion from Rio closed a partnership with Superbet for Series A2 of the State Championship. The bookmaker will occupy a place worthy of master...

Marketing
ESPN BET launches ad campaign featuring Stephen A. Smith

ESPN BET, the official sportsbook of ESPN, has debuted “Pool Hall,” a new commercial featuring First Take Commentator/Executive Producer & NBA Countdown Analyst, Stephen A. Smith. Pool Hall is the first of...

Marketing
Betano extends sponsorship of Benfica

Betano, sponsor of Sport Lisboa e Benfica since the 2021/22 season, has renewed its sponsorship contract with the decorated club for three more years. Kaizen Gaming’s premium sports betting and...

Marketing
Fanatics Betting and Gaming lands Justin Thomas as brand ambassador

Fanatics Betting and Gaming, a global digital sports platform, signed a partnership agreement with golfer Justin Thomas, one of the most popular golfers in the world.   “I am excited...

Marketing