Posts From: June 2024

PointsBet withdraw exclusive sponsorship deal with Sharks Stadium

The Sharks Stadium are open to offers for the exclusive naming rights to its home ground, currently named PointsBet Stadium. PointsBet entered into a six-year naming rights deal for the...

Marketing
NET88 scores record shirt sponsorship deal with Crystal Palace

Crystal Palace have announced NET88 will feature as the men’s official front-of-shirt sponsor for the 2024/25 season. The record two-year deal will see NET88 become a principal club partner, with...

Marketing
DEBET agrees new shirt sponsorship deal with Wolves

Wolves have agreed a multi-year sponsorship agreement with DEBET, which will see the brand become the club’s new principal and front of shirt partner for the next two seasons. The...

Marketing
William Hill nets record breaking five-year deal with Scottish Football

The Scottish Professional Football League has announced a landmark title sponsorship deal with William Hill, one of the UK’s leading betting companies.   Under the record-breaking, five-year deal, which begins...

Marketing
Indiana Fever name FanDuel as official sportsbook partner

FanDuel, North America’s premier online gaming company, has become an Official Sportsbook partner of the Indiana Fever. FanDuel will have a prominent presence on Fever social media and digital platforms...

Marketing
Lions Gibraltar FC announce OLBG as new shirt sponsor

Lions Gibraltar FC is excited to announce OLBG, The Online Betting Guide, as our Lead Partner and front-of-shirt sponsor on a multi-year deal. OLBG are a long-established brand who, for 22 years,...

Marketing
Paddy Power unveil new ad campaign as Euro 2024 fever kicks off

The tongue-in-cheek campaign from BBH London and MindsEye, with editorial from Shift Post, is showing across TV and socials in the run up to the championship. The two big men...

Marketing
theScore BET and Golf Canada sign multi-year partnership extension

PENN Entertainment announced today that it has reached an agreement with Golf Canada on a multi-year extension for theScore BET to continue as the organization’s exclusive Official Gaming Partner. The...

Marketing
Tipico seals DFB CUP sponsorship deal

The German market leader for sports betting, Tipico, will be the new partner in the men’s and women’s DFB Cup. As part of the partnership, which runs until June 30,...

Marketing
Paddy Power’s Boris Johnson Euro 2024 advert axed following revolt from staff

FORMER PM Boris Johnson had landed a lucrative deal to star in Paddy Power’s ad campaign for this summer’s Euro 2024 football tournament. Its recent ads have featured former England striker Peter Crouch...

Marketing