Posts From: May 2024

Superbet pens front-of-shirt sponsorship deal with America-RJ

America is now SUPER. The seven-time champion from Rio closed a partnership with Superbet for Series A2 of the State Championship. The bookmaker will occupy a place worthy of master...

Marketing
ESPN BET launches ad campaign featuring Stephen A. Smith

ESPN BET, the official sportsbook of ESPN, has debuted “Pool Hall,” a new commercial featuring First Take Commentator/Executive Producer & NBA Countdown Analyst, Stephen A. Smith. Pool Hall is the first of...

Marketing
Betano extends sponsorship of Benfica

Betano, sponsor of Sport Lisboa e Benfica since the 2021/22 season, has renewed its sponsorship contract with the decorated club for three more years. Kaizen Gaming’s premium sports betting and...

Marketing
Fanatics Betting and Gaming lands Justin Thomas as brand ambassador

Fanatics Betting and Gaming, a global digital sports platform, signed a partnership agreement with golfer Justin Thomas, one of the most popular golfers in the world.   “I am excited...

Marketing
Betano secures exclusive betting partnership with Liga Profesional de Fútbol

Kaizen Gaming, the leading global GameTech operator, and AFA, The Argentine Football Association, are pleased to announce a new partnership that sees the premium brand Betano become the title sponsor and exclusive...

Marketing
Sky Vegas to sponsor ITV’s ​’The ​​​Fortune Hotel’

Sky Vegas has been announced as the headline sponsor of The Fortune Hotel, a brand new ITV1 reality entertainment show hosted by comic actor, Stephen Mangan, and produced by Tuesday’s Child. ...

Marketing
Betfair scores record shirt sponsorship deal with Vasco da Gama

Vasco da Gama and Betfair, one of the largest online sports betting companies in the world, announced this Thursday (09) the biggest sponsorship agreement in the club’s history. The contract...

Marketing
William Hill to be Scottish league’s new sponsor in £10 million deal

William Hill is poised to invest a record £10 million into the Scottish Professional Football League over five years. It is understood a deal has already been agreed in principle...

Marketing
ESPN BET agrees new sponsorship deal with PGA Championship 

The PGA of America and PENN Entertainment announced a multiyear sports betting partnership. Under the agreement, ESPN BET becomes the “Official Sports Betting Sponsor” of the PGA Championship through 2026....

Marketing
BetMGM to replace Getir as Spurs training kit sponsor

BetMGM is to take over the ‘Official Training Wear Partner’ rights at Premier League club Tottenham Hotspur from next season. According to SportBusiness,the multi-year agreement comes amid news that the Turkish...

Marketing