FORMER PM Boris Johnson had landed a lucrative deal to star in Paddy Power’s ad campaign for this summer’s Euro 2024 football tournament. Its recent ads have featured former England striker Peter Crouch...
America is now SUPER. The seven-time champion from Rio closed a partnership with Superbet for Series A2 of the State Championship. The bookmaker will occupy a place worthy of master...
ESPN BET, the official sportsbook of ESPN, has debuted “Pool Hall,” a new commercial featuring First Take Commentator/Executive Producer & NBA Countdown Analyst, Stephen A. Smith. Pool Hall is the first of...
Betano, sponsor of Sport Lisboa e Benfica since the 2021/22 season, has renewed its sponsorship contract with the decorated club for three more years. Kaizen Gaming’s premium sports betting and...
Fanatics Betting and Gaming, a global digital sports platform, signed a partnership agreement with golfer Justin Thomas, one of the most popular golfers in the world. “I am excited...
Kaizen Gaming, the leading global GameTech operator, and AFA, The Argentine Football Association, are pleased to announce a new partnership that sees the premium brand Betano become the title sponsor and exclusive...
Sky Vegas has been announced as the headline sponsor of The Fortune Hotel, a brand new ITV1 reality entertainment show hosted by comic actor, Stephen Mangan, and produced by Tuesday’s Child. ...
Vasco da Gama and Betfair, one of the largest online sports betting companies in the world, announced this Thursday (09) the biggest sponsorship agreement in the club’s history. The contract...
William Hill is poised to invest a record £10 million into the Scottish Professional Football League over five years. It is understood a deal has already been agreed in principle...
The PGA of America and PENN Entertainment announced a multiyear sports betting partnership. Under the agreement, ESPN BET becomes the “Official Sports Betting Sponsor” of the PGA Championship through 2026....
