Posts From: April 2024

Sky Bet “For the Fans” by Grey London

Working with Grey London, Sky Bet proudly unveils “For the Fans,” a new long term brand platform for Sky Bet marking a strategic shift from focusing on the betting experience,...

Marketing
DraftKings named official sponsor of New York Racing Association

DraftKings and the New York Racing Association have announced an agreement establishing DraftKings as an official betting partner of both Saratoga Race Course and the Belmont Stakes Racing Festival as...

Marketing
Betsson secures Francesco Totti as global brand ambassador

Betsson.sport proudly announces the launch of its new sports infotainment platform in Italy. At the heart of this initiative as its ambassador, stands Francesco Totti, the revered Italian football legend...

Marketing
Betano and the Romanian Football Federation extend partnership

Betano, Kaizen Gaming’s premium brand, announces today the extension of their strategic partnership with the Romanian Football Federation (FRF) until 2030. The announcement represents a major milestone in this partnership and demonstrates Betano’s...

Marketing
bwin partner with UEFA Europa League for fan experiences

Entain’s European sportsbook brand, bwin, has opened applications to a once-in-a-lifetime opportunity for football fans – to play with two footballing legends on one of the most iconic stages in...

Marketing
BetMGM UK becomes official betting partner of The Jockey Club

BetMGM is announced as the new sponsor of the County Hurdle, the £100,000 Premier Handicap staged over an extended two miles on the fourth and final day of The Cheltenham...

Marketing
Network Rail order removal of Paddy Power ad “Good job you’re used to delays Britain” 

A Paddy Power advert has been removed by Network Rail in London Paddington station after it had the payoff: ‘Good job you’re used to delays, Britain.’ Network Rail were unimpressed by the payoff...

Marketing
FanDuel named official sports betting partner of Carolina Panthers

Flutter-owned FanDuel, North America’s premier online gaming company, today announced a new multi-year partnership with the Carolina Panthers as an Official Sports Betting Partner. The partnership comes ahead of the...

Marketing
bwin Fans Final launched as a unique activation of bwin’s UEFA Europa league sponsorship

bwin is giving football fans across Europe the chance to feel like a pro, with the 2024 launch of it’s popular bwin Fans Final campaign.  Part of the brand’s multi-year...

Marketing
Victoria Racing Club, Tabcorp and Nine sign landmark deal for Melbourne Cup 

The Victoria Racing Club, Tabcorp and Nine Entertainment are pleased to announce a groundbreaking broadcast, media and sponsorship deal for the world-famous Melbourne Cup Carnival from 2024 to 2029. The...

Marketing