Posts From: October 2023

Rugby League and Betfred announce record-breaking partnership

Rugby League Commercial and Betfred today announce a record-breaking three-year extension which means the most significant and wide-ranging commercial partnership in the sport’s history will celebrate its 10th season in 2026.  Since first...

Marketing
Newcastle United sign multi-year partnership with BetMGM

Newcastle United has announced a multi-year partnership with newly launched UK ‘iGaming’ and online sports betting brand BetMGM. New to the UK, the brand from MGM Resorts International taps into...

Marketing
BetMGM launch UK ad campaign

BetMGM will premiere its new campaign series starring Jamie Foxx this week in conjunction with the kickoff of the professional football season. The series was filmed in Las Vegas and...

Marketing
STS strikes UEFA partnership in Poland

STS, the leading sports betting company in Poland, joins the list of brands owned by the British company Entain, who partner the UEFA Europa League and the UEFA Europa Conference...

Marketing
Nikola Jokić joins Superbet as official brand ambassador

Nikola Jokić has become part of the Superbet team. He is an amazing athlete, different from others, and the type of player who focuses on the team’s goals, which fits...

Marketing
LeoVegas agree record sponsorship deal with Wolves

Wolves have agreed a record partnership deal which will see LeoVegas become the club’s official training kit partner for the 2023/24 season. Established in Sweden in 2012, the LeoVegas Group...

Marketing
New National Lottery operator Allwyn appoints Hearts & Science

Allwyn UK, the incoming operator of The National Lottery, today announced the appointment of Heart & Science as its preferred media partner for the upcoming Fourth National Lottery Licence, which...

Marketing
Play’n GO signs as official partner of the Växjö Lakers

Play’n GO, the world’s leading casino entertainment provider, has today announced it is returning as the title sponsor for the Växjö Lakers, continuing a relationship that goes back over ten...

Marketing
DraftKings apologises for 9/11 themed betting promotion 

On the eve of the 22nd anniversary of the Sept. 11 terrorist attacks that killed nearly 3,000 people, Twitter screenshots showed Boston-based DraftKings Sportsbook offering a “Never Forget” betting option featuring three...

Marketing
Tipico launches “Bet Against Your Rival” campaign ahead of NFL season

Tipico Sportsbook announced it is launching a new digital marketing campaign for the NFL and college football season. Bet Against Your Rival pits diehard NFL fans in Colorado, Ohio, and New...

Marketing