Posts From: July 2023

Chelsea pull out of Stake deal after fan backlash as shirt sponsor search continues

Chelsea have pulled out of talks over a shirt sponsorship deal with gambling company Stake.com following a backlash from supporters. A one-year deal was close to being agreed but the Chelsea...

Marketing
Denmark’s Pokalen partners Danske Spil

Denmark’s football cup tournament will change its name to the ‘Oddset Pokalen’ from next season, after Danske Spil together with Oddset become the new name sponsor. This is happening because...

Marketing
Allwyn appoints Leo Burnett and VCCP to lottery brand

UK National Lottery operator Allwyn, which has been pitching its creative account since late last year, has decided to split it between last two contestants Leo Burnett and VCCP. Leo...

Marketing
SAFA announce 10bet as Official Betting Partner

The South African Football Association (SAFA) has officially announced global online sportsbook and games operator, 10bet South Africa, as the Official Betting Partner of the Senior Men’s National Team in...

Marketing
CFL names FanDuel as first authorised gaming operator

The Canadian Football League (CFL) has made a landmark move by partnering with FanDuel, introducing it as the first authorized gaming operator and an Official Sportsbook Partner of the league. This...

Marketing
Superbet sponsor Poland Darts Masters

Superbet have been announced as the title sponsor of the 2023 Superbet Poland Darts Masters ahead of the event’s inaugural staging next week. The PDC’s World Series of Darts will...

Marketing
SBTOP seals record sponsorship with Fulham FC

Fulham Football Club can confirm a record sponsorship deal with global betting brand SBOTOP as Front of Shirt and Principal Partner for the 2023/24 season. The SBOTOP logo will be...

Marketing
W88 scores Burnley FC sponsorship

Burnley Football Club can confirm W88, leading sports betting and online casino operator, as our official shirt sponsor for the 2023/24 season. The shirt featuring the W88 logo will be...

Marketing
FIFA signs TAB NZ sponsorship deal in New Zealand for Women’s World Cup

FIFA has its first gambling sponsor for the Women’s World Cup, announcing a deal Monday with the New Zealand state monopoly betting agency TAB. FIFA said TAB will be promoted...

Marketing
Betsson becomes main partner of Boca Juniors 

Betsson, the leading Sports Betting and Online Casino operator, announces a strategic alliance with Club Atletico Boca Juniors, solidifying its position as the team’s main sponsor until the end of...

Marketing