Posts From: July 2023

Poland’s STS agrees Korona Kielce sponsorship deal

STS the largest bookmaker in Poland has signed a sponsorship contract with Korona Kielce football club. The contract will be in force until the end of the 2023/2024 season with...

Marketing
Virgin Bet extends Ayr Gold Cup sponsorship

Ayr Racecourse is pleased to announce that Virgin Bet will be extending its sponsorship of the prestigious Ayr Gold Cup for the third consecutive year. The Virgin Bet Ayr Gold...

Marketing
Major League Cricket unveils Betway as official partner

Major League Cricket announced today the historic first season of the competition will be “Powered by Betway,” striking a partnership with the leading global online betting and gaming brand. MLC’s...

Marketing
Liga Portugal strikes Betclic partnership

Liga Portugal and the multinational Betclic, the leading sports betting brand in Portugal, signed a partnership agreement lasting four seasons – the most important ever established at this level –...

Marketing
FanDuel and WTA extend multi-year agreement

The WTA (Women’s Tennis Association) and FanDuel Group, a premier online gaming company announced Tuesday an extension to FanDuel’s multi-year agreement as an authorized gaming operator for the Hologic WTA...

Marketing
Paddy Power named PDC World Darts Championship sponsor

Paddy Power have hit the bullseye with a major new sponsorship of the PDC World Darts Championship the sport’s show-stopping event attended by thousands and watched by millions over the festive...

Marketing
LiveScore nets Fara Williams as brand ambassador

LiveScore, the global sports media business and one of the world’s leading real-time sports updates and streaming service providers, has today announced its partnership spanning LiveScore and LiveScore Bet, with...

Marketing
LeoVegas strikes front-of-shirt sponsorship with Blackpool FC

LeoVegas Group has signed a new sponsorship agreement with the British football club Blackpool FC, making LeoVegas the Principal Partner and new front-of-shirt sponsor. As LeoVegas Group continues to increase...

Marketing
Chelsea pull out of Stake deal after fan backlash as shirt sponsor search continues

Chelsea have pulled out of talks over a shirt sponsorship deal with gambling company Stake.com following a backlash from supporters. A one-year deal was close to being agreed but the Chelsea...

Marketing
Denmark’s Pokalen partners Danske Spil

Denmark’s football cup tournament will change its name to the ‘Oddset Pokalen’ from next season, after Danske Spil together with Oddset become the new name sponsor. This is happening because...

Marketing