Posts From: October 2022

Robbie Keane joins Betway as official brand ambassador

Betway are delighted to announce the addition of Robbie Keane to our portfolio of ambassadors. The deal will see the ex-Premier League and international star provide insight to football fans with...

Marketing
Sevilla agrees regional deal with operator Khelraja

The partnership aims to tap into La Liga’s growing popularity in India and Southeast Asia by providing fans a chance to engage with Sevilla FC’s games online and win big...

Marketing
Vince Vaughn teams up with Caesars

Caesars Sportsbook & Casino announced the launch of actor Vince Vaughn as the face of Caesars iGaming and Casino platforms. Taking the reins as the Sultan of Slots and the Ruler of...

Marketing
Paddy Power pokes fun at UK government

Londoners were left doing a triple take after an unsual fleet of vans headed to the Houses of Parliament. And no, they weren’t removal trucks. The troop of vehicles poked...

Marketing
TonyBet nets partnership with the Latvian national handball team

The Latvian Handball Federation is pleased and grateful that TonyBet is supporting the Latvian men’s handball team. Latvian handball is currently undergoing changes that not only affect the recruitment of...

Marketing
BetUK agrees UK horse racing sponsorship

LeoVegas Group has announced an exclusive sponsorship deal with Arena Racing Company (ARC), the owners and operators of four of the six all-weather courses in the UK, and pioneers of...

Marketing
The Philadelphia 76ers extend betPARX sponsorship deal 

The Philadelphia 76ers announced an extension of their partnership with Greenwood Gaming, the parent company of Parx Casino and betPARX. This extended partnership designates Parx Casino and betPARX as Official...

Marketing
BetMGM launches new NHL TV ad campaign

BetMGM has premiered its newest commercial campaign spot today bringing together two of hockey’s iconic captains – Wayne Gretzky and Connor McDavid. The content debuted in advance of next week’s start of the...

Marketing
Manchester City signs Sportium as official regional partner in LatAm

Manchester City has signed new regional partnership with Sportium. The agreement will see Sportium become the Club’s Official Betting Partner in Latin America. Sportium is the leading sports betting company...

Marketing
Betway appoints No Fixed Address as it tasks new agency with Ontario launch

Betway has secured the services of No Fixed Address as its integrated AOR as it seeks to form a foothold in Ontario’s competitive legalized gambling market. Selected follow a competitive...

Marketing