Posts From: January 2023

Betfair signs front-of-shirt sponsorship with Brazilian football club Cruzeiro

Betfair has been named as the major sponsor of newly promoted Brazilian football club Cruzeiro. The agreement signed is for the master sponsorship of the men’s team and also includes...

Marketing
AFL’s Sydney Swans opt-out of gambling sponsorships

AFL fans are set to enjoy more games free of betting advertisements as the Sydney Swans extend their partnership under the NSW Government’s Reclaim the Game initiative. Minister for Hospitality...

Marketing
Stake enters F1 with Alfa Romeo sponsorship

Alfa Romeo F1 has announced a record-breaking new title partnership with one of the world’s leading entertainment and lifestyle brands, Stake, creates a new identity for the team. Multiple business...

Marketing
EssenceMediacom lands Flutter’s £130m media account

The WPP agency will now take on all media planning, buying and strategy across the portfolio, and support Flutter’s in-house digital buying. EssenceMediacom, which already handled three biggies, has hoovered...

Marketing
Everysport scores supply deal with Svenska Spel Sport & Casino

Everysport Group has won a procurement of sports news for Svenska Spel Sport & Casino AB. Through the agreement, Everysport must produce and deliver sports news, including hockey and football,...

Marketing
Accenture Song, Ogilvy to share Tabcorp’s agency duties

Tabcorp has appointed Accenture Song agency of record for brand strategy, platform and creative, and Ogilvy as agency of record for 1-1 customer experience. M&C Saatchi, after three years of...

Marketing
Betsson nets title rights to Chilean football’s top division

The international online gaming operator, Betsson, has announced a strategic alliance with the National Association of Professional Football (ANFP) to be the official naming sponsor of the Chilean First Division...

Marketing
Bet365 named as official partner of Chris Eubank Jr. vs Liam Smith 

bet365 are delighted to announce that through their partnership with BOXXER , the world’s most popular sports betting brand will be the Official Betting Partner of Chris Eubank Jr vs Liam Smith, on Saturday 21 st January. ...

Marketing
Duelbits sign sponsorship of WST events

WST is delighted to announce a new partnership with Duelbits, as title sponsor of all three events in the prestigious 2023 Duelbits Series. Launched in 2020, Duelbits is a crypto...

Marketing
Bet365 sign multi-year deal with Cleveland Guardians

Following the successful launch of its award-winning online sportsbook in Ohio on January 1st, bet365 is proud to formally mark its arrival in the Buckeye State by announcing a multi-year partnership with...

Marketing