Posts From: June 2022

ATG extends partnership with the Biathlon Association

ATG has collaborated with the Swedish Biathlon Association since 2018 and now the collaboration is extended by four years, with the intention of extending another two years. The collaboration with...

Marketing
Stake.com signs shirt sponsorship deal with Everton FC

Everton Football Club has confirmed a Club-record main partner agreement with Stake.com. The multi-year partnership with the leading casino and sports betting platform will commence on 1 July and is...

Marketing
QuinnBet seals sponsorship deal with Dundee United

Dundee United are delighted to announce QuinnCasino will become the Club’s Principal Partner for next season. QuinnCasino will feature as the new front of shirt sponsor on our new 2022/23...

Marketing
MaximBet lands Nicki Minaj as brand ambassador

Nicki Minaj is bringing her style and ethos to MaximBet to illustrate the lifestyle components of the brand while vastly broadening its audience, including inviting more women into the fold. A...

Marketing
Betway extends sponsorship of The Hamburg European tennis tournament

The Hamburg European Open is pleased to announce that the leading online global betting and gaming brand Betway will increase its sponsorship as the official betting sponsor at this year’s Rothenbaum tournament...

Marketing
AC Milan sign Betsson as Latin American betting partner

Serie A champion AC Milan is delighted to announce that Betsson has signed an agreement with the Club to be its Official Regional Partner for Latam. The essence of this agreement...

Marketing
BetCity becomes official betting partner of the International Hockey Federation

The International Hockey Federation (FIH) is glad to announce the signing of a 3-year partnership with Dutch betting company BetCity.nl, the first-ever betting partner of hockey’s world governing body. The...

Marketing
Betano secures partnership with Romanian Cup

Betano has partnered with the Romanian Football Federation to become the main sponsor of Cupei României. The partnership with Betano is for the duration of three seasonal competitions, in which...

Marketing
Galway Races sign sponsorship deal with BoyleSports 

Galway Races Galway have announced a new three-year sponsorship deal with BoyleSports who are the new title sponsor for the Saturday of the Galway Races Summer Festival. BoyleSports is a family-owned firm...

Marketing
Paddy Power signs up Droga5 as new advertising agency

Paddy Power has hired Droga5 London to run its UK integrated advertising business ahead of the next football season. Michelle Spillane, marketing and brand director UK&I at Paddy Power Betfair said: “We endeavour...

Marketing