AS Monaco have named Russian-based BetCity as their official regional betting partner for the 2019/20 season. AS Monaco continues its strategic development and strengthens its presence on the international arena....
10bet is one of the world’s fastest-growing online sports betting brands and has just announced a two-year partnership with football superstar Didier Drogba to become its new Global Brand Ambassador....
Betsson, who last year became the main sponsor of SHL (Svenska Hockey League), now chooses to sign a new big deal with the league. The agreement is for three years and...
M&C Saatchi has launched ‘Long May We Play’, an all-new brand platform for TAB. Underpinned by an extensive strategic development process, including internal and external stakeholder interviews, ‘Long May We...
Ladbrokes have announced a new look line-up of ambassadors who will bring an unprecedented level of sporting insight and help take the fastest growing sports betting brand to another level....
Huddersfield Town have been fined £50,000 by the Football Association after a pre-season kit sponsorship stunt backfired. Fans were left bemused and angry when Huddersfield, relegated from the Premier League...
Australia were taunted ahead of the fourth Ashes test against England with a giant billboard of Ben Stokes saying ‘Welcome to Manchester’ outside the team hotel on Wednesday. The poster...
Enlabs has signed a main sponsor agreement with the Lithuanian Football Federation, which includes, among other things, the Enlab brand Optibet becoming the main sponsor of the Lithuanian women’s and...
Philadelphia’s heart-pounding sports scene is about to become even more exciting. The Philadelphia Flyers and Wells Fargo Center have entered into an agreement with SugarHouse Casino and PlaySugarHouse.com to become...
Parimatch has a sponsorship contract with one of the leaders of the Ukrainian Professional Football League – the club “Metalist 1925”. This is the first agreement signed by Parimatch with...