Posts From: August 2019

Betway signs up Kevin Pietersen as global ambassador

Leading online bookmaker Betway has signed former England cricketer and 2005 Ashes hero, Kevin Pietersen as its “Global Cricket Ambassador” for 2019. Pietersen, who scored over 8000 Test runs, will be offering insight and...

Marketing
Yabo Sport becomes Official Betting partner with Man United

Manchester United struck a deal with Asian bookmaker Yabo Sport. The company will replace MoPlay as the official betting partner in the English club’s global partner portfolio. The amounts and...

Marketing
Huddersfield Town charged after Paddy Power sponsorship stunt

Huddersfield’s pre-season shirt stunt has seen them handed a Football Association misconduct charge. The Terriers were widely-criticised for a sash-style shirt which bore the logo of Paddy Power when they...

Marketing
Betway, Mark Jarvis, GiG and OLBG partner with Blueclaw

Leeds digital marketing agency Blueclaw has picked up the SEO and content marketing briefs for bookmaker Mark Jarvis, gambling company Gaming Innovation Group (GiG) and for sports betting tips provider Online Betting...

Marketing
VfL Wolfsburg and Interwetten join forces

Interwetten are backing VfL Wolfsburg as the club’s new sports betting partner as of now. The Vienna-based company is one of the most famous sports betting brands in the world...

Marketing
Betclic becomes official partner of FC Giondins de Bordeaux

Betclic will show its commitment to FC Girondins de Bordeaux on the back of the jerseys of our professional men’s team in the context of the championship of France Ligue...

Marketing
Ladbrokes signs up as major sponsor of Tasmanian racing

Ladbrokes is to sponsor Tasmanian racing for at least the next three years. The lucrative package will include naming rights for the three major tracks and three major cups. From...

Marketing
MansionBet named the official UK Betting Partner of Newcastle United

The partnership will see MansionBet operating betting terminals across St. James’ Park for the next two seasons, with the group also offering special price boosts and exclusive deals just for Newcastle...

Marketing
DraftKings expands partnership with major league baseball

DraftKings has announced an expanded multi-year deal with Major League Baseball to use league data and logos within its sports wagering products, as real-time betting becomes more popular at sports...

Marketing
DraftKings named ‘Official Daily Fantasy Game’ of the PGA TOUR

The PGA TOUR and DraftKings Inc. announced a new multi-year content and marketing relationship that designates DraftKings as the first-ever “Official Daily Fantasy Game of the PGA TOUR.” “We are...

Marketing