Marketing

The German market leader for sports betting, Tipico, will be the new partner in the men’s and women’s DFB Cup....

FORMER PM Boris Johnson had landed a lucrative deal to star in Paddy Power’s ad campaign for this summer’s Euro...

America is now SUPER. The seven-time champion from Rio closed a partnership with Superbet for Series A2 of the State...

ESPN BET, the official sportsbook of ESPN, has debuted “Pool Hall,” a new commercial featuring First Take Commentator/Executive Producer & NBA Countdown...

Betano, sponsor of Sport Lisboa e Benfica since the 2021/22 season, has renewed its sponsorship contract with the decorated club...

Fanatics Betting and Gaming, a global digital sports platform, signed a partnership agreement with golfer Justin Thomas, one of the...

Kaizen Gaming, the leading global GameTech operator, and AFA, The Argentine Football Association, are pleased to announce a new partnership...

Sky Vegas has been announced as the headline sponsor of The Fortune Hotel, a brand new ITV1 reality entertainment show hosted...

Vasco da Gama and Betfair, one of the largest online sports betting companies in the world, announced this Thursday (09)...

William Hill is poised to invest a record £10 million into the Scottish Professional Football League over five years. It...