Marketing

Virgin Bet extends Ayr Gold Cup sponsorship

Ayr Racecourse is pleased to announce that Virgin Bet will be extending its sponsorship of the prestigious Ayr Gold Cup...

Marketing
Major League Cricket unveils Betway as official partner

Major League Cricket announced today the historic first season of the competition will be “Powered by Betway,” striking a partnership...

Marketing
Liga Portugal strikes Betclic partnership

Liga Portugal and the multinational Betclic, the leading sports betting brand in Portugal, signed a partnership agreement lasting four seasons...

Marketing
FanDuel and WTA extend multi-year agreement

The WTA (Women’s Tennis Association) and FanDuel Group, a premier online gaming company announced Tuesday an extension to FanDuel’s multi-year...

Marketing
Paddy Power named PDC World Darts Championship sponsor

Paddy Power have hit the bullseye with a major new sponsorship of the PDC World Darts Championship the sport’s show-stopping event...

Marketing
LiveScore nets Fara Williams as brand ambassador

LiveScore, the global sports media business and one of the world’s leading real-time sports updates and streaming service providers, has...

Marketing
LeoVegas strikes front-of-shirt sponsorship with Blackpool FC

LeoVegas Group has signed a new sponsorship agreement with the British football club Blackpool FC, making LeoVegas the Principal Partner...

Marketing
Chelsea pull out of Stake deal after fan backlash as shirt sponsor search continues

Chelsea have pulled out of talks over a shirt sponsorship deal with gambling company Stake.com following a backlash from supporters. A...

Marketing
Denmark’s Pokalen partners Danske Spil

Denmark’s football cup tournament will change its name to the ‘Oddset Pokalen’ from next season, after Danske Spil together with...

Marketing
Allwyn appoints Leo Burnett and VCCP to lottery brand

UK National Lottery operator Allwyn, which has been pitching its creative account since late last year, has decided to split...

Marketing