Marketing

888 Sport has become Cardiff City FC’s first-ever training wear sponsor and global betting partner. A world-recognised brand, 888 Sport’s branding will...

The Advertising Standards Authority (ASA) has banned a paid-for Google search ad for GVC’s Foxy Games. The complainant challenged whether...

Paddy Power will return as sponsors of The November Meeting’s feature race, the G3 Paddy Power Gold Cup at Cheltenham...

DraftKings and the Philadelphia Eagles announced a new multi-year deal today which will make DraftKings the Official Daily Fantasy Sports...

Parimatch has signed a two-year agreement with LaLiga, which will see it become the league’s Official Betting Partner in the...

The Tennessee Titans and BetMGM, the joint venture between MGM Resorts International has become the team’s first Official Sports Betting...

Pittsburgh’s sports scene is about to become even more exciting for NHL fans.  Rivers Casino, Pittsburgh’s market-leading casino, and BetRivers.com, operated...

Everton Football Club has further expanded its partnership portfolio by signing up Parimatch as the Club’s ‘Official Betting Partner’. The two-year agreement...

Betsson Sweden has just launched a brand-new show production studio. As the main sponsor of the Swedish Hockey League (SHL),...

BetMGM have announced that Academy and GRAMMY Award winner Jamie Foxx will star in the company’s new ad campaign. The...