Posts From: July 2025

BOYLE Sports score multi-year principal partnership with West Ham United

West Ham United has today announced a multi-year partnership with BOYLE Sports, Ireland’s largest independent bookmaker. To mark the beginning of the partnership, BOYLE Sports will become West Ham United’s front-of-shirt...

Marketing
Betsson Group sign three year sponsorship deal with Club Brugge

Betsson Group will be the new official main partner of Club Brugge. The three-year agreement represents the largest shirt sponsorship deal in the club’s history, underscoring a shared long-term commitment...

Marketing
Midnite seals front-of-shirt sponsorship with Sheffield United

Midnite, one of the UK’s fastest-growing online sportsbooks, has been named as the principal partner of Sheffield United for the 2025-26 season. Midnite’s logo will be on the front of...

Marketing
Riot Games opens betting sponsorships for League of Legends and VALORANT teams

Riot Games is opening up betting sponsorship opportunities for Tier 1 LoL and VALORANT teams in the Americas and EMEA with safeguards to protect competitive integrity and the fan experience....

Marketing
Betway extends South African Rugby partnership

South African Rugby confirmed that its partnership with global online betting and gaming brand Betway has been renewed for another four years, extending support across all major national rugby teams....

Marketing
Betano scores CONMEBOL sponsorship deal

CONMEBOL (Confederación Sudamericana de Fútbol) and Kaizen Gaming are proud to announce the later’s premium sports betting and online gaming brand, Betano, as the Official Sponsor of CONMEBOL Copa América...

Marketing
BET365 named official partner of Chicago Sky

The WNBA’s Chicago Sky announced a multi-year partnership with bet365, making the leading sports betting brand the “Official Sports Betting Partner of the Chicago Sky.” The multi-faceted marketing agreement includes a variety of branding...

Marketing
FanDuel Sportsbook appoints Arts & Letters as lead creative partner

FanDuel, the premier online gaming company in North America and Arts & Letters have announced a new partnership, as the independent agency has been named FanDuel Sportsbook’s lead creative partner. Arts &...

Marketing
Southampton signs up Midnite as training kit partner

Southampton Football Club is pleased to announce that Midnite, the fast-growing UK sports betting and online casino operator, will become the club’s official training kit partner for the 2025/26 season....

Marketing
Betano nets official partnership for the FIFA Club World Cup

Betano, a leading online sports betting brand owned by Kaizen Gaming, is today announcing a new partnership as it becomes Official Partner of the FIFA Club World Cup 2025™ for South America. Following...

Marketing