Posts From: November 2025

Betfred named headline sponsor for DAZN’s Eubank Jr vs Benn fight

Betfred have climbed into the boxing ring once again, teaming up with DAZN, the world’s leading sports entertainment platform and the global home of boxing, to serve as headline sponsor...

Marketing
Megan Thee Stallion stars in new campaign for Fanatics Sportsbook

Fanatics Sportsbook, the fastest growing sportsbook in America, is turning up the volume on basketball season with a cinematic new campaign starring three-time, Grammy Award-winning superstar, entrepreneur, and philanthropist Megan Thee...

Marketing
Betano launch TV ad campaign with FC Bayern München

Betano, the premium global sports betting and gaming brand of Kaizen Gaming, and official partner of FC Bayern München, today launched its first joint TV campaign to celebrate the new partnership....

Marketing
Betsson scores Iraklis FC sponsorship

Betsson proudly announces its new partnership with Iraklis FC, becoming the club’s Official Sponsor. Following the success of the Betsson Greek Cup and the sponsorship of OFI Crete, this collaboration further strengthens Betsson’s...

Marketing
BETBY debuts latest ad campaign “Leaders Choose Leaders”

BETBY, a top-tier sportsbook supplier, has unveiled the second chapter of its global campaign featuring world chess champion Magnus Carlsen, reinforcing the message that in every field, from chess to...

Marketing
Ladbrokes sign Ben Jones as new Jump jockey ambassador

Ladbrokes have announced Ben Jones as their new ambassador with this year’s Jump season getting underway. The bookies, who already have leading trainer, Dan Skelton, on their books, have added...

Marketing
Betsson sponsors Peruvian women’s volleyball league

The 2025/2026 season of the Betsson Peruvian Volleyball League will take place from 25 October 2025 to 3 May 2026, marking the beginning of an exciting new chapter for Peruvian...

Marketing
Danny Dyer, Gemma Collins and Coleen Rooney bring charm to Paddy Power

Andrew Gaynord directs surreal scenarios, sequins, sass and scene-stealing cameos from Gemma Collins and Coleen Rooney in Paddy Power’s casino dreamland campaign created with BBH. Paddy Power Games has launched...

Marketing
NHL signs licensing deals with Kalshi and Polymarket 

The National Hockey League has secured multi-year licensing agreements with prediction-market startups Kalshi and Polymarket, becoming the first major U.S. professional sports league to permit the use of its trademarks...

Marketing
Betano scores official sponsorship of CONMEBOL Liga de Naciones Femenina

Betano, Kaizen Gaming’s premium sports betting and online gaming brand, will be the Official Sponsor of CONMEBOL Liga de Naciones Femenina. Taking place between October 24, 2025, and June 9,...

Marketing