Posts From: October 2025

BOYLE Sports unveiled as main sponsor of London Lions

BOYLE Sports and London Lions have announced a new partnership which sees the bookmaker appear on the front of the team’s uniforms. London Lions’ home court, the Copper Box Arena,...

Marketing
Underdog scores multi-year partnership with St. Louis Blues

Underdog, the fastest-growing sports company in the U.S., and the St. Louis Blues have announced a multiyear marketing partnership, creating a customer-first experience for Blues fans during both home and...

Marketing
Betsson extends partnership with the BNP Paribas Nordic Open

The renewed partnership means Betsson will once again have a strong presence at the Royal Tennis Hall in Stockholm, where this year’s tournament takes place October 11–19, 2025. We are...

Marketing
Over 27,000 gambling messages aired during the first Premier League weekend

New research has revealed that gambling messages during the opening weekend of this season’s Premier League remained at extremely high levels, with more than 27,000 recorded — almost three times...

Marketing
1xBet named the official betting partner of the ATP Challenger Tour tennis tournament series

Global betting company 1xBet has entered into an exclusive partnership agreement with international men’s tennis tournaments under the auspices of the ATP Challenger Tour. The agreement covers 36 tournaments across Europe,...

Marketing
Midnite named official partner for Season XIII of All-Weather Championships

Midnite, the fastest growing bookmaker in the UK, has become an official sponsor of the All-Weather Championships (AWC) in an agreement with Arena Racing Company (ARC). The agreement will see...

Marketing
Patrick Schwarzenegger takes Fanatics Casino for a SPIN in latest ad campaign

Spinning never looked this good. Fanatics Casino today unveiled its newest creative campaign, “Explained by Patrick Schwarzenegger,” developed in partnership with Anomaly and OBB Media. The spot continues the brand’s...

Marketing
DraftKings pens multi-year agreement with NBCUniversal

DraftKings has announced today that it has entered into a multi-year advertising agreement with NBCUniversal to execute exclusive integrations and digital sponsorships across NBCUniversal’s top-tier sports properties, including premier national...

Marketing
Allwyn launches EuroMillions activation through Snapchat AI

Allwyn, operator of The National Lottery, has launched the latest activation in its ongoing EuroMillions campaign with Snapchat. The partnership, which was brokered by media agency Hearts & Science, brings innovative tech-led...

Marketing
Midnite launches The Midnite Express for Southampton & Sheffield United fans

UK sportsbook Midnite will be supplying free coach travel for Southampton fans for their trip to Sheffield United on Tuesday, September 30.  Midnite is the official training kit partner of Southampton and the...

Marketing