Posts From: April 2026

PrizePicks named an official daily fantasy partner of the NBA

The National Basketball Association (NBA) and PrizePicks, a leading sports entertainment operator in North America, today announced a multi-year partnership, making PrizePicks an official Daily Fantasy Sports Partner of the NBA....

Marketing
Superbet secures Greek football sponsorship deals

Superbet, the leader of the tech & entertainment industry in Romania and one of the largest companies in the field in Central and Eastern Europe, has become the main sponsor...

Marketing
FIFA brings in first-ever prediction markets partner for World Cup

Last week, FIFA announced a multi-year deal naming ADI Predictstreet its first official partner in the prediction market category, with a global rollout planned ahead of the FIFA World Cup...

Marketing
LALIGA North America strike multi-year partnership with Polymarket

LALIGA North America announced today a multi-year partnership with Polymarket, the world’s largest prediction market, becoming the first European soccer league to do so. As the Official and Exclusive Prediction...

Marketing
Tipico partners Malta Football Association

Multinational Tipico Group, the leading sports betting and online gaming provider in Germany and Austria and one of Malta’s most attractive employers for more than 20 years, has entered a...

Marketing
World Series of Poker returns to ESPN

ESPN and the World Series of Poker announced a multiyear agreement to bring the competition back to the media outlet’s platforms this summer. The new deal is highlighted by more...

Marketing
Allwyn extends official partnership with Formula 1

Formula 1® and Allwyn have today announced the extension of their Official Partnership, with the leading lottery-led entertainment company signing a new multi-year agreement following a successful first season in the sport, during which Formula 1 continued to reach a more...

Marketing
Flamengo and Betano transform the ‘weight of the jersey’ into an unprecedented fan experience

Flamengo and Betano, the main sponsor of the Rio de Janeiro team, are promoting a special activation with fans this week, the action took place at the official Flamengo store,...

Marketing
Fanatics rolls out new ad campaign “The House Always Rewards”

Meet Fran: the one person at Fanatics Casino who can’t stand how rewarding it is. Fanatics Casino unveils “The House Always Rewards,” a new brand platform debuting through a national...

Marketing
Polymarket is opening a bar where you can drink and watch the world unravel in real time

Polymarket is known for turning world news into tradable probabilities, but now it is trying something similar in the physical world. The prediction market says it is opening a Washington,...

Marketing