Posts From: August 2025

Betano and Sporting Clube de Portugal extend sponsorship deal

Betano and Sporting Clube de Portugal have renewed their partnership for an additional four seasons, extending the relationship between the two brands until the end of the 2028/29 season. A...

Marketing
Virgin Bet launch Subs for Subs to reward fans with year of football subscriptions

Weekends sorted. Virgin Bet are changing the game with Subs for Subs, a new campaign giving football fans and their mates the chance to win the ultimate fan prize: a...

Marketing
Betano seals sponsorship deal with Brasil Ladies Cup

The Brasil Ladies Cup, one of the most traditional competitions on the Brazilian women’s soccer calendar, announced an agreement with Betano for the event’s main sponsorship. The tournament will be...

Marketing
Midnite’s £1,000 drop surprises Southampton supporters

Fast-growing UK sportsbook Midnite gave a whole new meaning to the term “Parachute Payments” as part of its partnership with Southampton Football Club. Five lucky Southampton fans thought they were...

Marketing
Bally’s scores Nottingham Forest front-of-shirt sponsorship

Nottingham Forest is delighted to confirm Bally’s Corporation, one of the world’s leading entertainment companies, as the Club’s new Front of Shirt partner. The Bally’s Corporation logo will feature on...

Marketing
Interwetten named official partner of SK Rapid

Yellow and black meets green and white – Interwetten becomes SK Rapid’s new team partner. The online sports betting pioneer and Austrian football club are starting the new season together....

Marketing
Betway lands Thierry Henry as global ambassador

Super Group are excited to welcome soccer icon Thierry Henry as Betway’s new a global ambassador. Henry began his club career at AS Monaco in his native France, joining English...

Marketing
PricedUp named as Reading Football Club’s official betting partner

Reading Football Club are pleased to confirm a new two-year partnership with PricedUp, who become the club’s Official Betting Partner ahead of the 2025/26 campaign. The UK-based online sports betting...

Marketing
Betsson secures naming rights to Lithuanian Basketball League

Betsson Group is pleased to announce that from the 2025-2026 season, Lithuania’s premier basketball league will be officially known as Betsson-LKL. This marks a new phase in our long-standing partnership...

Marketing
Midnite launches in-stadium £1,000 giveaway for Sheffield United and Southampton fans

Fast-growing UK sportsbook Midnite will give Sheffield United and Southampton fans the chance to net £1,000 at every home league match throughout the new season. Midnite is the front-of-shirt sponsor for Sheffield...

Marketing