Posts From: December 2025

Kalshi and the NHL’s Blackhawks announce partnership

Kalshi, the first federally regulated prediction market exchange, and the Chicago Blackhawks today announced a first-of-its-kind brand partnership. The collaboration makes the Chicago Blackhawks the first National Hockey League (NHL)...

Marketing
Midnite agrees World Snooker Tour sponsorship deal

World Snooker Tour has confirmed Midnite as its UK betting and casino partner for the 2026 Johnstone’s Paint Masters, while also renewing the agreement for the World Snooker Championship next...

Marketing
Kalshi signs as kit sponsor for USA’s Baller League

Kalshi has been announced as the inaugural front-of-kit sponsor for all ten teams participating in the upcoming Baller League USA soccer competition. This partnership marks another significant sponsorship agreement for...

Marketing
LeoVegas Group signs sponsorship deal with Valletta FC

LeoVegas Group has entered into a two-year partnership agreement with Malta Premier League club Valletta Football Club. As Exclusive Online Gaming Partner, the LeoVegas Group corporate brand will feature on...

Marketing
DraftKings named official sports betting partner of the St. Louis Blues

DraftKings and the St. Louis Blues announced an agreement designating the digital sports entertainment and gaming company an Official Sports Betting and Daily Fantasy Operator of the Blues. The announcement...

Marketing
Allwyn and the McLaren F1 Team launch world’s first Scratch Car

The life-sized model of an F1 car was unveiled by McLaren F1 Team driver Oscar Piastri at the LINQ Promenade on the Las Vegas Strip. The Scratch Car invites fans...

Marketing
BetMGM named official betting partner of the Pittsburgh Penguins

BetMGM, a leading sports betting and iGaming operator, announced today that the company is now an official sports betting and online casino partner of the Pittsburgh Penguins. With this multi-year...

Marketing
Betfred named headline sponsor for DAZN’s Eubank Jr vs Benn fight

Betfred have climbed into the boxing ring once again, teaming up with DAZN, the world’s leading sports entertainment platform and the global home of boxing, to serve as headline sponsor...

Marketing
Megan Thee Stallion stars in new campaign for Fanatics Sportsbook

Fanatics Sportsbook, the fastest growing sportsbook in America, is turning up the volume on basketball season with a cinematic new campaign starring three-time, Grammy Award-winning superstar, entrepreneur, and philanthropist Megan Thee...

Marketing
Betano launch TV ad campaign with FC Bayern München

Betano, the premium global sports betting and gaming brand of Kaizen Gaming, and official partner of FC Bayern München, today launched its first joint TV campaign to celebrate the new partnership....

Marketing