Posts From: June 2025

Kalshi unveils first tv ad fully produced by AI during primetime NBA

Kalshi, a prediction-market platform based in the U.S. has breached new territory and potentially changed the landscape of the advertising industry by a storm as it aired the first fully...

Marketing
PrizePicks named official daily fantasy sports partner of Los Angeles Dodgers

PrizePicks, the largest daily fantasy sports operator in North America, today announced that it has partnered with the Los Angeles Dodgers as the team’s Official Daily Fantasy Sports Partner. The...

Marketing
Betano’s global ambassador, inaugurates basketball court in Brazil

Betano, the leading online sports betting and gaming brand, owned by Kaizen Gaming, has refurbished and revitalised a state-of-the-art basketball court in Leblon, Rio de Janeiro, and invited none other than...

Marketing
Veikkaus extends Finnish Football Association partnership

Veikkaus is the long-term main partner of the Finnish Football Association. The Football Association and Veikkaus have agreed to continue the fruitful cooperation until 2030. The agreement with the Finnish...

Marketing
Ladbrokes hires Atomic London as lead creative agency 

Leading UK betting and gaming operator, Ladbrokes, owned by Entain Group Plc, today announces the appointment of Atomic London as its lead creative agency in the UK, following a competitive...

Marketing
OlyBet named regional partner of Mountain Bike World Series

OlyBet will now be the Official Regional Betting Partner of Mountain Bike World Series (MTB) in France, where the tour has two key seasonal events located in Loudenvielle and Haute-Savoie, with...

Marketing
Veikkaus pens multi-year ice hockey partnership

Veikkaus and Jokerit have signed a significant long-term partnership agreement extending through 2031. The collaboration between the traditional Finnish gaming company and the iconic sports brand will begin in the...

Marketing
kwiff named betting partner and back-of-shirt sponsor of Motherwell Football Club

kwiff, the super-charged sports betting service, has been unveiled as our new official betting partner and back-of-shirt sponsor ahead of the 2025/26 Scottish Premiership season in a two-year agreement. This...

Marketing
BetMGM sign partnership deal WNBA’s Las Vegas Aces

BetMGM, a leading sports betting and iGaming operator, and the Las Vegas Aces announced today that BetMGM is the exclusive online casino and sportsbook partner of the WNBA’s Las Vegas Aces. The agreement runs...

Marketing
Bet365 strike sponsorship agreement with Allianz Parque

Bet365 has reached an agreement with WTorre to exclusively occupy the sports betting segment in the Allianz Parque media properties. With this, the brand becomes a sponsor of the arena...

Marketing