Posts From: January 2024

BoyleSports and Horse Racing Ireland Racecourses sign landmark partnership

BoyleSports and HRI Racecourses today announced a new partnership which will see Ireland’s largest independent bookmaker renew its sponsorship of the Irish Grand National for another three years, taking BoyleSports...

Marketing
Who Wot Why promotes safer gambling in new Sky Vegas ad

Sky Vegas is to launch a new campaign and ATL brand platform today, which aims to build an authentic connection by shunning overly optimistic category cliches to celebrate play in...

Marketing
Lebull Portugal lands Luís Figo as brand ambassador

Lebull Portugal, a new Sports Betting and Online Casino brand, with the website lebull.pt, announces to all the media the signing of a contract with former Portuguese international Luís Figo...

Marketing
Fanatics partners Carolina Hurricanes for North Carolina sports betting

Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc., a global digital sports platform, will enter into a long-term partnership agreement with the NHL’s Carolina Hurricanes to become the...

Marketing
BetMGM UK to sponsor Ascot’s Clarence House Chase Raceday

Ascot Racecourse is delighted to announce that BetMGM UK will sponsor the Clarence House Chase Raceday at Ascot on Saturday 20th January. This will include the headline sponsorship of the...

Marketing
Stake joins Brazilian football gambling sponsorship trend

Juventude announces that the world’s leading bookmaker, Stake, is the Club’s new master sponsor. The brand will be printed on the chest area of the game and training shirts of...

Marketing
VaideBet signs record shirt sponsorship deal with Corinthians Paulista

Sport Club Corinthians Paulista and VaideBet signed the largest master sponsorship contract in the history of Brazilian football. The club will receive R$370,000,000.00 (three hundred and seventy million) over the...

Marketing
Betfred extends sponsorship of Derby Festival

2024 will see the first staging of The Betfred Derby Festival as Betfred grow their support for the world’s most famous Flat race, taking naming rights to the two-day fixture at Epsom...

Marketing
Betsson signs as new club partner for Atlético Nacional

Betsson is the new global main sponsor of Atlético Nacional. The most successful Colombian football club will feature a fresh new logo on their jerseys for the first time in...

Marketing
BetMGM agrees title sponsorship of Premier League Darts

Premier League Darts will have a new look in 2024 with BetMGM unveiled as the title sponsor of the sport’s biggest roadshow event. The BetMGM Premier League will be held...

Marketing