Posts From: September 2026

Betfred to pull out of rugby league sponsorship

Betfred’s title partnerships of the Super League, Challenge Cup and England Rugby League will conclude at the end of the 2026 season, bringing a close to one of the most...

Marketing
Unitbet named main partner of Superpesis

Superpesis has signed a multi-year partnership agreement with Unibet, this is the most extensive partnership in Finnish team sports in terms of both scale and scope. The partnership is not limited...

Marketing
BOYLE Sports unveils new TV ad featuring football icon David Ginola

BOYLE Sports has unveiled a new TV commercial and creative campaign starring football icon David Ginola, taking inspiration from Hollywood. Produced by Boldspace and directed by Elliot Simpson, the film sees two football fans discussing BOYLE...

Marketing
Built for what’s next: the thinking behind the campaign

The Launch: “Built for what’s next” is Fast Track’s brand campaign, launching September 1st with the short film Cowboy, followed by Garden and Beach (with additional films arriving in October)....

Marketing
Fanatics debuts the next chapter of “The House Always Rewards”

Fanatics debuts the next chapter of “The House Always Rewards,” its brand platform starring Academy Award–nominated actress Taraji P. Henson as Fran, the long-suffering Head of Accounting and the only...

Marketing
Sydney Sweeney strips down for provocative new ad campaign for Novig

Sydney Sweeney is betting that less is more, the actress left little to the imagination in a provocative new campaign for Novig, posing nude or scantily clad alongside an array of sports equipment...

Marketing
ICONIC21 seals basketball partnership with BC Rytas in Vilnius 

Digital content provider ICONIC21 is sponsoring Lithuanian basketball club BC Rytas, as the company prepares to establish a new operational hub in Vilnius, with the official opening event set for...

Marketing
Fanatics rolls out new marketing campaign for FAIR PLAY™ MAX

Just in time for football season, Fanatics Sports & Casino today debuted its new marketing campaign for FAIR PLAY™ MAX, the latest evolution of its industry-leading injury protection program. The...

Marketing
Polymarket launches ‘Squads’ ad series

Polymarket will debut Polymarket HQ, its inaugural football-season campaign, directed by Peter Berg. Polymarket HQ enlists a roster of sports legends and cultural icons, including LeBron James, Eli Manning, Derek...

Marketing
LeoVegas extends Newcastle United partnership

LeoVegas Group has signed a new multi-year partnership deal with Premier League club Newcastle United, making BetMGM, one of the UK’s leading iGaming brands, the Club’s Official UK and European...

Marketing