Paris Saint-Germain have signed a partnership agreement for two seasons with LoveBet, one of the online betting leaders in Asia. The online betting platform, ubiquitous throughout the Asian continent, will...
The Irish Football Association and Toals Bookmakers have today announced a new partnership which will see Toals become the official bookmaker of the IFA, the Northern Ireland senior international football teams,...
Über Agency has revealed the new sponsorship idents for I’m a Celebrity. The Sheffield agency builds on the work it did last year, with more than 80 ident videos running...
Française des Jeux (FDJ) and the National Basketball Association (NBA) have announced a new multiyear partnership that will make Française des Jeux – the operator of France’s national lottery –...
adam&eveDDB has launched its latest campaign for National Lottery operator Camelot. Featuring National Lottery-funded project Haircuts4Homeless, the ad breaked on 10 November. As the second instalment of Camelot’s new ‘Amazing Starts Here’ brand platform...
Euroleague Basketball and bwin, the leading online sports betting and gaming operator, are pleased to announce a new multi-year sponsorship agreement. The deal renews the partnership between bwin and Euroleague,...
BetVictor, one of Europe’s leading online gaming companies, has extended its partnership with World Snooker, which will see the operator become title sponsor of two more of this season’s Home...
The National Hockey League on Monday announced that FanDuel Group, a unit of Paddy Power Betfair PLC, would be an official sports betting partner. The multi-year, non-exclusive deal comes on...
Global betting brand SportPesa has launched its first major UK push, including a TV campaign that features a number of its sponsored properties. The firm commissioned CSM to create the...
PlayOJO, one of the most popular online casino brands in Europe, has teamed up with former Apprentice star and TV personality, Luisa Zissman, for their latest viral marketing campaign. In a...