Posts From: March 2019

SportPesa announces partnership with FAI

The Football Association of Ireland has announced a new partnership with SportPesa, the global technology and entertainment company. The two-year-deal will see SportPesa, licensed in Ireland, become the FAI’s latest...

Marketing
ASA bans Sky Bet ad fronted by sports presenter Jeff Stelling

A Sky Bet TV add featuring Jeff Stelling has been banned because it could lead to “irresponsible gambling behaviour” and placed “undue emphasis on the role of sports knowledge”. The...

Marketing
MGM Resorts Named Official Casino Partner of Boston Red Sox

MGM Resorts has announced the formation of an official partnership with the Boston Red Sox. This partnership includes the MGM Resorts logo appearing on the Green Monster at Fenway Park, the...

Marketing
Camelot Launches Campaign for Brand New National Lottery Game

An exciting new game from The National Lottery – Set For Life, which offers a top prize of £10,000 every month for 30 years – launches in style this week...

Marketing
New York City FC Teams Up With Mohegan Gaming & Entertainment

New York City FC is pleased to announce a new strategic partnership with Mohegan Sun. Located in Connecticut, Mohegan Sun is Mohegan Gaming & Entertainment’s (MGE) signature integrated entertainment resort....

Marketing
Betfred sponsor British Masters

The European Tour has announced Betfred as the new title sponsor of the British Masters. The agreement, for an initial two years, marks another new chapter for the historic tournament,...

Marketing
NBA adds new sportsbook partner in Australia

The National Basketball Association on Tuesday announced its first ever sports betting partnership in Australia through an exclusive arrangement with BetEasy, an entity owned by Stars Group Inc. The deal...

Marketing
The PGA Tour Allow Gambling Sponsorships

The PGA TOUR has revised its regulations toward sponsorships with gambling entities, a move that reflects the changing landscape of public acceptance between sports leagues and legalized gambling. Gambling companies...

Marketing
MGM Named Title Sponsor of MLB Opening Series in Tokyo

Major League Baseball and MGM Resorts International have announced that MGM Resorts will be the title sponsor of the 2019 MGM MLB Opening Series in Tokyo, Japan between the Oakland...

Marketing
MansionBet continue boxing sponsorship with Anthony Fowler and Jordan Gill

In yet another tactical move within the UK boxing scene, MansionBet have today announced their official sponsorship of Anthony Fowler for 4 fights, and Jordan Gill for 1 fight through Project11...

Marketing