Posts From: January 2017

Betway signs new deals with racecourses

Betway Sportsbook has signed fresh deals with Jockey Club Racecourses, Arena Racing Company (ARC) and York Racecourse to retain its sponsorship of headline contests while extending its support to Newmarket...

Marketing
Ladbrokes take on Hennessy Gold Cup sponsorship

Ladbrokes will take over sponsorship of the former Hennessy Gold Cup, one of the highlights of Newbury’s racing calendar and indeed the British jumps season. Hennessy ended their 60-year association...

Marketing
Front Runner secures its first TV sponsorship deal with Mr Green

Front Runner, the UK’s only free sports channel, will commence its first sponsorship arrangement with online gaming company Mr Green Ltd. The channel launched four months ago and is now...

Marketing
Fulham FC Partners with Sportito Fantasy Sports

Sportito signs a new deal with Fulham FC and became the club’s first “Official Fantasy Sports Partner”. The club introduced Sportito to their fans, not only as a new fantasy...

Marketing
Two Paddy Power adverts top the complaints list with the ASA

Two Paddy Power adverts top the complaints list with the Advertising Standards Authority. Paddy Power’s advert featuring two teams of blindfolded men playing football was first shown in 2010 when...

Features,Marketing
Interwetten is the official premium partner of the Hahnenkamm races in Kitzbühel

Interwetten concludes a multi-year sponsorship agreement with the agency WWP. Werner Becher, Interwetten: “With the Hahnenkamm races, we sponsor the most attractive races in the World Cup season and significantly...

Marketing
RTÉ Sport and BoyleSports announce new sponsorship

RTÉ Sport and BoyleSports have announced an extension of their partnership for coverage of racing across television, radio, online and mobile. The deal represents a continued investment by BoyleSports in...

Marketing
Matchbook Agree Sponsorship Deal With The Jockey Club

Online bookmaker Matchbook has agreed a sponsorship deal with the Jockey Club, the largest commercial organisation in British horse racing. Matchbook will be the title sponsor of 16 fixtures at...

Marketing
Atlético Madrid renew with Plus500

Online brokerage extends as front-of-shirt sponsor through to 2018. And will continue to be the La Liga outfit’s front-of-shirt sponsor for the 2017/18 season, retaining a role that it assumed...

Marketing
William Hill announced as sponsor of ITV racing coverage

William Hill, the UK’s leading betting and gaming provider, has agreed a partnership with ITV to become the programme sponsors of the broadcaster’s new racing coverage. The initial one-year deal...

Marketing