Posts From: July 2024

Betsson agrees new shirt sponsorship deal with Inter Milan

The new jerseys will, for the first time, display two stars, marking Inter’s 20th Scudetto victory. The strategic alliance unites two prominent names in their respective fields, each boasting a...

Marketing
BetMGM strike three-year partnership with Tottenham Hotspur

LeoVegas Group’s newly launched international sportsbook brand BetMGM has entered into a new three-year partnership with Tottenham Hotspur Football Club, branding the Premier League club’s training wear. The partnership, LeoVegas...

Marketing
96.com Become Burnley’s new front of shirt sponsor

Burnley Football Club confirm that 96.COM will feature as the Official Front of Shirt Partner for both the men’s and women’s teams as part of a two-year deal. As a premium sports...

Marketing
Spreadex to provide Sunderland sponsor-free home shirt

Spreadex have committed to making Sunderland AFC 2024-25 adult home shirts available to supporters without their front-of-shirt branding. The UK-based financial trading and sports betting firm have been the Club’s...

Marketing
BetMGM nets two year partnership with Wolves

LeoVegas Group is happy to announce a new multi-year partnership with Premier League club Wolverhampton Wanderers F.C., which will see the leading sports betting brand BetMGM becoming the club’s Official...

Marketing
Worcestershire secures multi-year sponsorship deal with Dafabet

Worcestershire County Cricket Club are delighted to announce that it has signed a multi-year partnership with Dafabet, one of the world’s biggest online betting platforms. The partnership with Worcestershire sees...

Marketing
Alan Shearer named latest Betfair ambassador

Betfair are proud to announce they have signed up the Premier League’s record goalscorer Alan Shearer as our new football ambassador for Euro 2024 and beyond, whilst he has been...

Marketing
Ladbrokes unveil ‘Bring Your Wave’ ad campaign

Leading betting operator, Ladbrokes, today launches its new ‘Bring Your Wave’ campaign, that pays homage to one of football’s most iconic celebrations, the ‘Mexican Wave’, and puts it at the...

Marketing
BetMGM lands Laura Woods as brand ambassador

BetMGM has officially named Laura Woods as a brand ambassador, with the presenter joining the betting operator ahead of a busy summer of sport. Woods is currently a leading sports presenter...

Marketing
Betclic extends naming rights deal with National Basketball League

The LNB (National Basketball League) and Banijay Group through Betclic, one of the European leaders in sports betting, announced today that they have renewed the agreement concluded in 2021 concerning...

Marketing