The tongue-in-cheek campaign from BBH London and MindsEye, with editorial from Shift Post, is showing across TV and socials in the run up to the championship. The two big men...
PENN Entertainment announced today that it has reached an agreement with Golf Canada on a multi-year extension for theScore BET to continue as the organization’s exclusive Official Gaming Partner. The...
The German market leader for sports betting, Tipico, will be the new partner in the men’s and women’s DFB Cup. As part of the partnership, which runs until June 30,...
FORMER PM Boris Johnson had landed a lucrative deal to star in Paddy Power’s ad campaign for this summer’s Euro 2024 football tournament. Its recent ads have featured former England striker Peter Crouch...
America is now SUPER. The seven-time champion from Rio closed a partnership with Superbet for Series A2 of the State Championship. The bookmaker will occupy a place worthy of master...
ESPN BET, the official sportsbook of ESPN, has debuted “Pool Hall,” a new commercial featuring First Take Commentator/Executive Producer & NBA Countdown Analyst, Stephen A. Smith. Pool Hall is the first of...
Betano, sponsor of Sport Lisboa e Benfica since the 2021/22 season, has renewed its sponsorship contract with the decorated club for three more years. Kaizen Gaming’s premium sports betting and...
Fanatics Betting and Gaming, a global digital sports platform, signed a partnership agreement with golfer Justin Thomas, one of the most popular golfers in the world. “I am excited...
Kaizen Gaming, the leading global GameTech operator, and AFA, The Argentine Football Association, are pleased to announce a new partnership that sees the premium brand Betano become the title sponsor and exclusive...
Sky Vegas has been announced as the headline sponsor of The Fortune Hotel, a brand new ITV1 reality entertainment show hosted by comic actor, Stephen Mangan, and produced by Tuesday’s Child. ...