Posts From: April 2021

PointsBet signs sponsorship of TPC golf tournament

PointsBet has signed a multiyear, exclusive partnership with the Korn Ferry Tour’s TPC Colorado Championship at Heron Lakes, designating PointsBet the “Official Sports Betting Partner” of the tournament. In becoming...

Marketing
DraftKings teams up with Professional Fighters League

The Professional Fighters League has signed a new, multi-year partnership that designates DraftKings as the “Official Sportsbook and Daily Fantasy Partner of the PFL.” The multi-faceted partnership will give MMA,...

Marketing
NFL strikes $1bn sponsorship deal with sportsbooks

The National Football League signed its first-ever U.S. sportsbook partnerships as Caesars Entertainment, DraftKings and FanDuel have reached agreements to become Official Sports Betting Partners of the NFL. As part...

Marketing
PokerStars launches “Epic Downtime” UK marketing campaign

PokerStars brand refresh launched this week with a new TV advert supported by a multi-channel marketing campaign. The newly launched PokerStars brand includes three products PokerStars, the recently rebranded PokerStars...

Marketing
Sportsbet.io extends Southampton FC partnership

The Coingaming Group has extended its partnership with Southampton Football Club as Main Club Partner for a further three years in a deal that will see the Group’s brand, Sportsbet.io continue as the club’s...

Marketing
FanDuel expands MLB presence with new partnerships

FanDuel Group has signed a new collaboration with MotorCity Casino that provides FanDuel Sportsbook with official gaming partner status with the Detroit Tigers and Detroit Red Wings, two of Detroit’s...

Marketing
theScore bets on golf through PGA Tour deal

The PGA TOUR and Score Media and Gaming announced a content and marketing relationship designating theScore Bet as an Official Betting Operator of the PGA TOUR across the United States...

Marketing
Crystal Palace partner with GAMSTOP

Crystal Palace has today become the first Premier League club to partner with GAMSTOP, the UK’s free national self-exclusion scheme for online gambling.   Users are also encouraged to seek professional...

Marketing
Svenska Spel hands media account to Carat

Carat has been awarded the task of becoming a new media agency for Svenska Spel. The agreement will take effect starting in May when the current agreement with OMD expires....

Marketing
Betway and Cleveland Cavaliers strike multi-year partnership

The Cleveland Cavaliers and Betway have announced a new multi-year partnership. The partnership includes an integrated marketing campaign to promote Betway through broadcast-visible signage and commercial reads, as well as...

Marketing