Posts From: February 2021

Werder Bremen seals 188BET sponsorship deal

SV Werder Bremen have announced a new partnership with online bookmaker 188BET for the Asian market. The relationship will see 188BET’s famous logo appear on the club‘s match shirt sleeves from...

Marketing
Esports Entertainment partners with Baltimore Ravens

Esports Entertainment Group signed a multi-year partnership with the Baltimore Ravens to be the NFL franchise’s esports tournament provider. As part of the multi-year agreement, the Company will operate bi-annual...

Marketing
PointsBet and NHL team up for multi-year partnership

PointsBet and the National Hockey League (NHL) have announced a new multiyear strategic partnership, naming PointsBet an Official Sports Betting Partner of the NHL.  “As the sports betting landscape evolves...

Marketing
AS Roma and AYX agree ASIA partnership

Roma have signed an agreement with AYX, Asia’s leading sports data and entertainment company. AYX’s branding will feature across Asian channels during the club’s home games, courtesy of the LED...

Marketing
DraftKings and NFL expand partnership to Canada

DraftKings and the National Football League have reached an agreement to expand their current daily fantasy sports and content partnership to Canada. Previously, the landmark marketing and content deal between DraftKings and...

Marketing
Rugby League extend partnership with Betfred

Betfred have secured the Rugby League “Double” for 2021, with a one-year deal to become title sponsors of the Challenge Cup to add to their long-running partnership with the Super...

Marketing
Betmotion strikes sponsorship deal with Fluminense FC

American gambling site dedicated to Sportsbook, Casino and Bingo games, has struck a sponsorship deal with Brazil’s Fluminense FC. The sponsorship is for a 12-month period and kicked-off for Fluminense’...

Marketing
BetMGM seals official partnership with NASCAR

BetMGM will collaborate with the iconic NASCAR team on a variety of marketing and activation assets, including primary sponsorship for select races during the 2021 NASCAR Cup Series, and the...

Marketing
Betfred lands Rob Smith as US brand ambassador

Betfred Sports has signed the all-time Denver Broncos receiving leader, Rod Smith, to an exclusive marketing agreement which will make the three-time all-star, two-time American Football champion and Ring of...

Marketing
FanDuel unveils partnership with Washington Football Team

FanDuel Group and the Washington Football Team announced the first-ever market access partnership between a National Football League team and an online sports gaming platform in the U.S. Under the...

Marketing