The iconic “It Could Be You” advertising tagline, which was used to launch the UK’s first ever National Lottery in November 1994, is making a comeback this Autumn. The slogan,...
VfB Stuttgart is delighted to announce bet365 as its official team partner for the 2025/2026 Bundesliga season. The comprehensive partnership between VfB and the global sports betting provider includes bet365’s...
BetMGM, a leading sports betting and iGaming operator, today unveiled the next evolution of its brand in collaboration with leading independent ad agency Highdive. The refreshed brand identity highlights BetMGM’s...
ESPN BET is kicking off football season with the debut of a new brand campaign and platform – The Sportsbook for Sports Fans. The campaign highlights key product enhancements and deep...
PENN Entertainment and the Chicago Bears have announced a multi-year partnership that designates PENN’s Chicagoland retail properties, Hollywood Casino Aurora and the new state-of-the-art Hollywood Casino Joliet as Official Casino...
Rio de Janeiro club Flamengo have announced the largest title sponsorship in Brazilian football by signing a three-year contract with betting operator Betano. Flamengo will reportedly receive R$268.5 million (€42.2...
Fanatics Sportsbook, the fastest growing sportsbook in America, is rewriting the rules with a series of football ads featuring College National Champion athlete, Fanatics family member, and cultural powerhouse, Livvy Dunne....
PrizePicks, the largest daily fantasy sports operator in North America, kicked off football season with the premiere of a star-studded commercial series titled “It’s Good To Be Right.” The campaign...
As the Manchester City financial fair play case drags on, the bookmaker is offering a huge refund to players, and they’ve got football’s smartest sleuth on the case, writes LBB’s...
LiveScore Group, the global sports media and betting business, has agreed a deal with Sunderland AFC to become one of the Club’s Principal Partners. The new partnership includes significant and...
