Footballco has announced Kalshi as the Official Prediction Market Sponsor of House of GOAL, the 16-day soccer culture festival running July 3–19, 2026 at Industry City in Brooklyn. The partnership...
Everton Football Club can confirm Stake will become the Club’s new Official Sleeve Partner from the start of the 2026/27 season as part of a multi-year agreement. The groundbreaking agreement...
BOYLE Sports has today announced it will continue as West Ham United’s front-of-shirt sponsor for the 2026/27 season, with the brand’s logo featuring on the Club’s Men’s and Women’s team home, away and...
PrizePicks, the leading sports entertainment operator in North America, today announced a new partnership with the Atlanta Hawks of the National Basketball Association (NBA) and State Farm Arena. As part...
Germany’s Bundesliga has signed with the prediction-market business Polymarket in a multi-year deal that runs from the 2026-27 season. The agreement makes Polymarket the league’s official prediction market partner, letting...
Domestic Football in Northern Ireland has secured its most lucrative commercial agreement to date, with BOYLE Sports announcing a landmark three-year title partnership with the Northern Ireland Football League. The...
MGM Resorts International (NYSE: MGM) and BetMGM today announced the renewal of their partnerships with Major League Baseball (MLB). This extends a historic relationship that began in 2018 with MGM...
Fortuna is proud to announce its sponsorship of the 2026 BOLL FIM Speedway World Cup – Warsaw, with the much-anticipated final set to take place on August 29th at the...
UK National Lottery contact holder Allwyn has chosen Stagwell’s Forsman & Bodenfors to handle its global creative account. The UK creative account remains with VCCP. Group chief brand officer Tatiana...
Kalshi and Men in Blazers Media Network have teamed up to bring fans a new way to experience the 2026 summer of soccer. Men in Blazers is launching “Night Cup”...
