Allwyn has launched a creative agency pitch that will be led internally by new Group Chief Brand Officer Tatiana-Viivienne Jouanneau, Flock Associates has been retained to help manage the pitch process. The company has previously worked...
Betsson Group has unveiled the 2026 campaign for Betsson Sport, the Group’s dedicated sports infotainment platform in Italy. The initiative marks the continued development of the Betsson Sport Club, launched in 2024 to...
This month, there’s been a strange trend of prediction (betting) markets opening free grocery pop-ups in New York City. First, Kalshi took over a Westside Market in the East Village...
AKQA has launched the “The Game in Your Hands” campaign for Superbet, a commercial brand of Super Technologies, a global entertainment technology company. The initiative plays a crucial role in...
Betsson has become the Official Sports Betting Partner of the Davis Cup, the International Tennis Federation (ITF). In a substantial multi-year agreement, the partnership will see Betsson activate across the men’s...
Polymarket has announced that it, too, would be entering the grocery game. The prediction market said that after “months of planning” — including the purported signing of a lease and...
US prediction market platform Kalshi is offering New Yorkers free groceries in a one-day promotional event in Manhattan’s East Village, as the company looks to raise awareness of event trading among the general public....
FanDuel and Arts & Letters honour fans with Joe Montana, Rob Gronkowski, Adam Vinatieri, and Luis Guzmán in a weeklong campaign that celebrates every moment of the NFL season’s grand...
CopyBet announces its biggest-ever series of horse racing sponsorships, with meetings across five racecourses before the end of March, demonstrating its continued commitment to the sport. The innovative betting brand,...
Prediction markets like Kalshi and Polymarket have made significant waves in the sports scene over the past year, but the NFL is steering clear of them for Super Bowl 2026....
