PointsBet and the National Hockey League (NHL) have announced a new multiyear strategic partnership, naming PointsBet an Official Sports Betting Partner of the NHL. “As the sports betting landscape evolves...
Roma have signed an agreement with AYX, Asia’s leading sports data and entertainment company. AYX’s branding will feature across Asian channels during the club’s home games, courtesy of the LED...
DraftKings and the National Football League have reached an agreement to expand their current daily fantasy sports and content partnership to Canada. Previously, the landmark marketing and content deal between DraftKings and...
Betfred have secured the Rugby League “Double” for 2021, with a one-year deal to become title sponsors of the Challenge Cup to add to their long-running partnership with the Super...
American gambling site dedicated to Sportsbook, Casino and Bingo games, has struck a sponsorship deal with Brazil’s Fluminense FC. The sponsorship is for a 12-month period and kicked-off for Fluminense’...
BetMGM will collaborate with the iconic NASCAR team on a variety of marketing and activation assets, including primary sponsorship for select races during the 2021 NASCAR Cup Series, and the...
Betfred Sports has signed the all-time Denver Broncos receiving leader, Rod Smith, to an exclusive marketing agreement which will make the three-time all-star, two-time American Football champion and Ring of...
FanDuel Group and the Washington Football Team announced the first-ever market access partnership between a National Football League team and an online sports gaming platform in the U.S. Under the...
Sven Kramer strengthens the team of sports ambassadors of the Dutch Lottery in the run-up to the 2022 Olympic Games in Beijing. Through the collaboration with the four-time Olympic Champion,...
Former NBA star Shaquille O’Neal has joined PointsBet as a brand ambassador. Shaquille O’Neal is considered one of the greatest basketball players of all time, having played for 19 years across...
