Posts From: February 2019

The PGA Tour Allow Gambling Sponsorships

The PGA TOUR has revised its regulations toward sponsorships with gambling entities, a move that reflects the changing landscape of public acceptance between sports leagues and legalized gambling. Gambling companies...

Marketing
MGM Named Title Sponsor of MLB Opening Series in Tokyo

Major League Baseball and MGM Resorts International have announced that MGM Resorts will be the title sponsor of the 2019 MGM MLB Opening Series in Tokyo, Japan between the Oakland...

Marketing
MansionBet continue boxing sponsorship with Anthony Fowler and Jordan Gill

In yet another tactical move within the UK boxing scene, MansionBet have today announced their official sponsorship of Anthony Fowler for 4 fights, and Jordan Gill for 1 fight through Project11...

Marketing
Gamble Aware launch largest ever public campaign

GambleAware, the independent charity tasked with reducing gambling harms in Great Britain, has launched ‘Bet Regret’, a safer gambling campaign designed to raise awareness of impulsive betting in order to...

Marketing
BK8.com appoints John Terry as brand ambassador

BK8.com, one of Asia’s biggest brands within the online gaming industry, secured the appointment of the English Premier League’s most successful club captains’ and Chelsea FC legend, John Terry, as the...

Marketing
Betfair showcase new marketing campaign ‘Play Smart’

Betfair’s latest campaign ‘Play Smart’ launched this week using world-class talent from Barcelona, Arsenal and Juventus to underline our position as the place for smart bettors to land their winners. The Play...

Marketing
SportPesa announces new title partnership with F1 team racing point

As previously reported SportPesa has today been announced as the new title partner for Racing Point, with the team now known as SportPesa Racing Point F1 Team. The announcement, alongside a reveal...

Marketing
1xBet sponsor The Confédération Africaine De Football Tournaments

1xBet officially announces its partnership with some of the most prestigious African football competitions. The partnership will see 1xBet sponsor CAF’s main events across Africa through the Clubs tournaments (Total...

Marketing
Rhodri Giggs stars in Paddy Power ‘loyalty’ advert

Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign. In the tongue-in-cheek advert Rhodri pokes fun at himself, his brother and Manchester United legend Ryan, and their...

Marketing
Conor McGregor Unveils New Parimatch Branding

Parimatch, the international betting holding, has today launched a new brand and unveiled Conor McGregor as its ambassador. The mixed martial arts (MMA) superstar has signed a two-year personal endorsement deal with...

Marketing