Posts From: August 2019

Huddersfield Town charged after Paddy Power sponsorship stunt

Huddersfield’s pre-season shirt stunt has seen them handed a Football Association misconduct charge. The Terriers were widely-criticised for a sash-style shirt which bore the logo of Paddy Power when they...

Marketing
Betway, Mark Jarvis, GiG and OLBG partner with Blueclaw

Leeds digital marketing agency Blueclaw has picked up the SEO and content marketing briefs for bookmaker Mark Jarvis, gambling company Gaming Innovation Group (GiG) and for sports betting tips provider Online Betting...

Marketing
VfL Wolfsburg and Interwetten join forces

Interwetten are backing VfL Wolfsburg as the club’s new sports betting partner as of now. The Vienna-based company is one of the most famous sports betting brands in the world...

Marketing
Betclic becomes official partner of FC Giondins de Bordeaux

Betclic will show its commitment to FC Girondins de Bordeaux on the back of the jerseys of our professional men’s team in the context of the championship of France Ligue...

Marketing
Ladbrokes signs up as major sponsor of Tasmanian racing

Ladbrokes is to sponsor Tasmanian racing for at least the next three years. The lucrative package will include naming rights for the three major tracks and three major cups. From...

Marketing
MansionBet named the official UK Betting Partner of Newcastle United

The partnership will see MansionBet operating betting terminals across St. James’ Park for the next two seasons, with the group also offering special price boosts and exclusive deals just for Newcastle...

Marketing
DraftKings expands partnership with major league baseball

DraftKings has announced an expanded multi-year deal with Major League Baseball to use league data and logos within its sports wagering products, as real-time betting becomes more popular at sports...

Marketing
DraftKings named ‘Official Daily Fantasy Game’ of the PGA TOUR

The PGA TOUR and DraftKings Inc. announced a new multi-year content and marketing relationship that designates DraftKings as the first-ever “Official Daily Fantasy Game of the PGA TOUR.” “We are...

Marketing
Motherwell join forces with Paddy Power for #SaveOurShirt campaign

Scottish Premiership side Motherwell have today announced that they are joining Paddy Power’s Save Our Shirt campaign, by playing in unsponsored kits this season. The campaign pledges to return the sacred...

Marketing
Paddy Power launch the ‘Save Our Shirt’ campaign

Huddersfield and Paddy Power have finally confessed their joint kit was part of a campaign to ‘return shirts to the fans’. The Terriers released their actual kit for next season,...

Marketing