Marketing

Betsson, who last year became the main sponsor of SHL (Svenska Hockey League), now chooses to sign a new big...

M&C Saatchi has launched ‘Long May We Play’, an all-new brand platform for TAB. Underpinned by an extensive strategic development...

Ladbrokes have announced a new look line-up of ambassadors who will bring an unprecedented level of sporting insight and help...

Huddersfield Town have been fined £50,000 by the Football Association after a pre-season kit sponsorship stunt backfired. Fans were left...

Australia were taunted ahead of the fourth Ashes test against England with a giant billboard of Ben Stokes saying ‘Welcome...

Enlabs has signed a main sponsor agreement with the Lithuanian Football Federation, which includes, among other things, the Enlab brand...

Philadelphia’s heart-pounding sports scene is about to become even more exciting. The Philadelphia Flyers and Wells Fargo Center have entered...

Parimatch has a sponsorship contract with one of the leaders of the Ukrainian Professional Football League – the club “Metalist...

PlayOJO, the fair online casino powered by SkillOnNet, has switched on a massive new TV, radio and digital advertising campaign...

As the leading iGaming software supplier in Asia, BBIN sponsored Formula Championship Series since 2015 and made the way to...