Euroleague Basketball and Allwyn Hellas have announced a multi-year partnership, establishing Allwyn as an Official Partner of the EuroLeague and BKT EuroCup in Greece through 2029. The new sponsorship agreement...
Ahead of the ATP Tour, Polymarket predictions platform that lets users bet on the outcome of real world events has launched its debut brand campaign, drawing on the tournament’s international nature. A...
PrizePicks, a leading sports entertainment company in the United States, launched a new commercial series featuring superstar comedian Drew “Druski” Desbordes in celebration of his extended partnership with the company....
The USTA and Kalshi announced a groundbreaking partnership, making Kalshi the first Official Prediction Market Partner of the US Open. The exclusive, multi-year agreement begins with the 2026 US Open...
DraftKings and FanDuel, NFL partners in the sports betting category since 2021, have renewed their sponsorship relationships. The two operators will be able to use NFL marks within sports betting,...
Nottingham Forest is pleased to confirm BOYLE Sports as an official Betting Partner for the 2026/27 season. The agreement will see BOYLE Sports feature at the City Ground through LED...
Kalshi has announced it’s entering into exclusive, multi-year brand partnerships with five club teams: The Atlanta Braves, Boston Red Sox, Los Angeles Dodgers, San Diego Padres, and San Francisco Giants. ...
Allwyn the multi-national lottery and gaming company, and McLaren Racing are bringing Formula 1® closer to fans in Greece. On 3rd October 2026, Allwyn x McLaren Racing: Live in Athens will mark the first event...
DraftKings today announced the launch of “Spin Your Way,” a new campaign developed in collaboration with creative agency, The Tenth Man. The campaign celebrates the excitement of DraftKings Casino and...
bet365 marked the return of the Premier League season with a brand new global positioning, brought to life by ‘Reasons’ – the supporting marketing campaign. ‘We Know Betting’ kicked off...
