Posts From: May 2024

Betfair scores record shirt sponsorship deal with Vasco da Gama

Vasco da Gama and Betfair, one of the largest online sports betting companies in the world, announced this Thursday (09) the biggest sponsorship agreement in the club’s history. The contract...

Marketing
William Hill to be Scottish league’s new sponsor in £10 million deal

William Hill is poised to invest a record £10 million into the Scottish Professional Football League over five years. It is understood a deal has already been agreed in principle...

Marketing
ESPN BET agrees new sponsorship deal with PGA Championship 

The PGA of America and PENN Entertainment announced a multiyear sports betting partnership. Under the agreement, ESPN BET becomes the “Official Sports Betting Sponsor” of the PGA Championship through 2026....

Marketing
BetMGM to replace Getir as Spurs training kit sponsor

BetMGM is to take over the ‘Official Training Wear Partner’ rights at Premier League club Tottenham Hotspur from next season. According to SportBusiness,the multi-year agreement comes amid news that the Turkish...

Marketing
888 to withdraw UK TFL adverts after backlash

888 has announced it will withdraw adverts after branding the London Underground and taxis with slogans like ‘this carriage is now a casino’ and ‘fancy a spin?’ They’ve received criticism...

Marketing
Aston Villa and Betano strike record partnership

Aston Villa and Kaizen Gaming, the leading global GameTech operator, are delighted to announce a new long-term partnership that will see Betano, Kaizen Gaming’s premium brand, become the Club’s new principal and front-of-shirt...

Marketing
Betsson Group scores sponsorship deal with Torino FC

Betsson Sports and Turin Football Club announced a partnership which was made official during derby of the Mole against Juventus.  Lorenzo Barale, commercial director of Torino FC, said: “We are very happy to welcome...

Marketing
PrizePicks extends partnership with MLB’s Atlanta Braves

PrizePicks, the largest daily fantasy sports operator in North America, today announced that the company has reunited with the Atlanta Braves as the club’s Official Daily Fantasy Sports Partner for...

Marketing
Betano named Brazil’s Serie A title sponsor

Betano expands its presence in Brazilian soccer, as it already holds the naming rights to the second-tier league Serie B, and to the Copa do Brasil cup competition. It is...

Marketing
Fluminense nets Superbet as new main sponsor

Fluminense has announced its new main sponsor. Superbet will pay about R$ 52 million per year for three years of contract, the fourth highest value in Brazilian football along with...

Marketing