Posts From: October 2023

Interwetten named official sports betting partner of FC Bayern Basketball

FC Bayern Basketball and Interwetten, one of the leading sports betting providers in German-speaking countries, have agreed on a long-term platinum partnership for three years until 2026. Interwetten is now...

Marketing
Paddy Power unveils new Wonder Wheel ad

Brexit, VAR… Milton Keynes. If we could go back in time we’d all change a thing or two. And in the new ad for Paddy Power Games, Abbey Clancy imagines if...

Marketing
BetMGM sign partnership extension with Philadelphia 76ers

BetMGM announced today the renewal of its strategic partnership agreement with the Philadelphia 76ers. Under the agreement, BetMGM will continue as an Official Sports Betting Partner of the team. The multi-year extension includes the...

Marketing
Spotlight Sports Group and William Hill debut horse racing show

Spotlight Sports Group today announced a partnership with William Hill, which will see the leading bookmaker become the title sponsor of the Racing Post’s brand new betting show, ‘The Morning Post’, which has...

Marketing
Flutter to sponsor horseracing docuseries to air on ITV1

Flutter UKI is excited to partner with ITV and other industry stakeholders to deliver a six-part docuseries on British horseracing for a prime-time evening slot on ITV1 and ITVX next...

Marketing
Flutter named official betting partner of the NBA

Flutter is excited to announce that FanDuel – North America’s premier online gaming company and an Official Sports Betting Partner of the National Basketball Association (NBA) – is to be...

Marketing
Grey London debut Sky Bet AccaFreeze ad campaign

Sky Bet, the UKs Number 1 betting app, is proud to announce its latest innovation, ‘Sky Bet AccaFreeze.’ This exciting new product offering demonstrates Sky Bet’s commitment to pushing the...

Marketing
Betsson secures sponsorship with AEK BC Basketball team

Betsson Group and AEK BC have announced that they have decided to establish an even stronger collaborative partnership in celebration of their rich legacies. Betsson, marking its 60th anniversary in...

Marketing
Rugby League and Betfred announce record-breaking partnership

Rugby League Commercial and Betfred today announce a record-breaking three-year extension which means the most significant and wide-ranging commercial partnership in the sport’s history will celebrate its 10th season in 2026.  Since first...

Marketing
Newcastle United sign multi-year partnership with BetMGM

Newcastle United has announced a multi-year partnership with newly launched UK ‘iGaming’ and online sports betting brand BetMGM. New to the UK, the brand from MGM Resorts International taps into...

Marketing