Paddy Power have hit the bullseye with a major new sponsorship of the PDC World Darts Championship the sport’s show-stopping event attended by thousands and watched by millions over the festive...
LiveScore, the global sports media business and one of the world’s leading real-time sports updates and streaming service providers, has today announced its partnership spanning LiveScore and LiveScore Bet, with...
LeoVegas Group has signed a new sponsorship agreement with the British football club Blackpool FC, making LeoVegas the Principal Partner and new front-of-shirt sponsor. As LeoVegas Group continues to increase...
Chelsea have pulled out of talks over a shirt sponsorship deal with gambling company Stake.com following a backlash from supporters. A one-year deal was close to being agreed but the Chelsea...
Denmark’s football cup tournament will change its name to the ‘Oddset Pokalen’ from next season, after Danske Spil together with Oddset become the new name sponsor. This is happening because...
UK National Lottery operator Allwyn, which has been pitching its creative account since late last year, has decided to split it between last two contestants Leo Burnett and VCCP. Leo...
The South African Football Association (SAFA) has officially announced global online sportsbook and games operator, 10bet South Africa, as the Official Betting Partner of the Senior Men’s National Team in...
The Canadian Football League (CFL) has made a landmark move by partnering with FanDuel, introducing it as the first authorized gaming operator and an Official Sportsbook Partner of the league. This...
Superbet have been announced as the title sponsor of the 2023 Superbet Poland Darts Masters ahead of the event’s inaugural staging next week. The PDC’s World Series of Darts will...
Fulham Football Club can confirm a record sponsorship deal with global betting brand SBOTOP as Front of Shirt and Principal Partner for the 2023/24 season. The SBOTOP logo will be...