William Hill is poised to invest a record £10 million into the Scottish Professional Football League over five years. It is understood a deal has already been agreed in principle...
The PGA of America and PENN Entertainment announced a multiyear sports betting partnership. Under the agreement, ESPN BET becomes the “Official Sports Betting Sponsor” of the PGA Championship through 2026....
BetMGM is to take over the ‘Official Training Wear Partner’ rights at Premier League club Tottenham Hotspur from next season. According to SportBusiness,the multi-year agreement comes amid news that the Turkish...
888 has announced it will withdraw adverts after branding the London Underground and taxis with slogans like ‘this carriage is now a casino’ and ‘fancy a spin?’ They’ve received criticism...
Aston Villa and Kaizen Gaming, the leading global GameTech operator, are delighted to announce a new long-term partnership that will see Betano, Kaizen Gaming’s premium brand, become the Club’s new principal and front-of-shirt...
Betsson Sports and Turin Football Club announced a partnership which was made official during derby of the Mole against Juventus. Lorenzo Barale, commercial director of Torino FC, said: “We are very happy to welcome...
PrizePicks, the largest daily fantasy sports operator in North America, today announced that the company has reunited with the Atlanta Braves as the club’s Official Daily Fantasy Sports Partner for...
Betano expands its presence in Brazilian soccer, as it already holds the naming rights to the second-tier league Serie B, and to the Copa do Brasil cup competition. It is...
Fluminense has announced its new main sponsor. Superbet will pay about R$ 52 million per year for three years of contract, the fourth highest value in Brazilian football along with...
Working with Grey London, Sky Bet proudly unveils “For the Fans,” a new long term brand platform for Sky Bet marking a strategic shift from focusing on the betting experience,...
