Posts From: July 2022

Paddy Power literally points out unambitious Euro stadium selections

To shine a spotlight on this footballing faux pas, Paddy Power floated a giant inflatable arrow in the Northwest corner of Man City’s Academy Stadium during tonight’s Belgium v Iceland...

Marketing
Gala Bingo unveils latest TV ad by Neverland

Gala Bingo launches their new brand campaign that brings the joy back to bingo in Britain. The integrated campaign, launching with a 60-second TV spot, radio, digital, OOH campaign and...

Marketing
8Xbet named official Asia betting partner of Manchester City

Manchester City and 8Xbet have signed a new regional partnership that will see the brand become the Official Betting Partner of the club in Asia. 8Xbet was founded in 2018 and...

Marketing
betFIRST new main sponsor of Belgian football club Royal Antwerp

Royal Antwerp Football Club will start working with betFIRST from this season. The number 1 of online sports betting becomes one of the most important partners of Rood-Wit as a...

Marketing
Digitain names Luís Figo as brand ambassador

Digitain have announced that footballing legend, Luís Figo, world-renowned Portuguese international, is to become Brand Ambassador for the Digitain Group. Regarded as one of the finest players of his generation,...

Marketing
Betsson expands LatAm sponsorship portfolio with CONMEBOL Copa América Femenina

Betsson has entered into a partnership agreement with CONMEBOL to become the Exclusive Sportsbook Partner of CONMEBOL Copa América Femenina 2022. Hosted by Colombia, the women’s CONMEBOL Copa América will...

Marketing
Spreadex and Sunderland sign three-year sponsorship deal

Sunderland AFC have named Spreadex as the Club’s new principal partner ahead of the 2022-23 season. A UK-based financial trading and sports betting firm, the three-year partnership will include the...

Marketing
20,000 sign petition calling on Everton to ditch stake.com sponsorship deal

More than 20,000 people have signed an online petition calling for Everton to drop their new gambling sponsor. The club announced the “record” deal with online casino stake.com meaning logos...

Marketing
AFC Bournemouth announce Dafabet as new front-of-shirt sponsors

AFC Bournemouth can confirm Dafabet as a principal partner and front-of-shirt sponsor. As part of their two-year partnership, Dafabet will feature on the front of the men’s playing shirts in...

Marketing
OLG’s Proline sportsbook named partner of the NBA

Ontario Lottery and Gaming and the National Basketball Association (NBA) are celebrating the 2022 NBA Draft presented by State Farm by announcing that OLG’s PROLINE sportsbook is now an official...

Marketing