Posts From: May 2022

Galway Races sign sponsorship deal with BoyleSports 

Galway Races Galway have announced a new three-year sponsorship deal with BoyleSports who are the new title sponsor for the Saturday of the Galway Races Summer Festival. BoyleSports is a family-owned firm...

Marketing
Paddy Power signs up Droga5 as new advertising agency

Paddy Power has hired Droga5 London to run its UK integrated advertising business ahead of the next football season. Michelle Spillane, marketing and brand director UK&I at Paddy Power Betfair said: “We endeavour...

Marketing
Caesars Sportsbook partners Indy 500 and Indianapolis Motor Speedway

Caesars and Indianapolis Motor Speedway have announced a partnership to make Caesars Sportsbook an Official Sports Betting Partner of the Indy 500 and IMS. The collaboration also makes Caesars Sportsbook...

Marketing
Caesars sign multi-year Chicago White Sox partnership 

Caesars Entertainment and the Chicago White Sox today announced a partnership to make Caesars Entertainment the Exclusive Casino Partner and to name Caesars Sportsbook an Official Sports Betting Partner of...

Marketing
888sport extends National Football League partnership

888sport is delighted to announce that it has agreed a new sponsorship agreement with the National Football League to continue as its official sports betting partner in the UK &...

Marketing
Interwetten nets Liverpool FC regional betting partnership

Interwetten continues to expand its football sponsorship portfolio and enters into a long-term regional partnership with Liverpool FC.  This was announced by the Reds and the Austrian sports betting provider...

Marketing
Kindred to promote ‘Team Talk’ with Rangers FC

Kindred Group has renewed its investment in ‘Team Talk’, which will see a significant investment as Rangers Charity Foundation continue to develop the programme. Team Talk has already helped numerous...

Marketing
Bally’s Interactive named official sports betting partner of The Cleveland Browns 

The Cleveland Browns and Bally’s Interactive signed a long-term partnership that features various fan-focused elements and establishes the gaming leader as an official sports betting partner of the team. Pending...

Marketing
Golden Knights secure Circa Las Vegas jersey patch deal

The Vegas Golden Knights have signed a multi-year jersey entitlement partnership with Circa Las Vegas for Golden Knights jerseys worn during the team’s home games played at T-Mobile Arena. The...

Marketing
Ladbrokes unveil new ad campaign ‘Mates Mode’

Ladbrokes Australia has launched its first campaign under the creative direction of Accenture Interactive’s The Monkeys, celebrating the launch of its new betting product, Mates Mode. Building on the brand’s...

Marketing