Posts From: June 2020

Denver Broncos seal sports betting partnership with FanDuel

The Denver Broncos and FanDuel Group have announced a multi-year partnership, making FanDuel an official sports betting partner and an official daily fantasy partner of the Broncos. The deal is...

Marketing
Unibet launches new responsible gambling ad campaign

Two-time Formula One World Champion is the newest sports personality in Unibet’s global campaign on responsible gambling. The main theme of the new initiative is Stay in Control.  Highlighting responsibility...

Marketing
La Liga clubs facing ban on betting shirt sponsorships

Eight LaLiga teams will have to hide or remove their shirt sponsors during the first three matchdays of the season’s restart. Leganes, Valencia, Sevilla, Osasuna, Levante, Alaves, Granada and Real...

Marketing
VfL Wolfsburg and Interwetten extend sponsorship deal

German Bundesliga side VfL Wolfsburg has renewed its sponsorship deal with Interwetten until the end of the 2023-24 season. This includes national TV advertising boards in the form of the...

Marketing
LiveScore inks sponsorship deal with women’s tennis tournament

LiveScore has announced its title sponsorship of the ‘LiveScore Cup’, with WTA World Number 3 Karolina Pliskova headlining a number of European stars as live women’s tennis returns. Staged on...

Marketing
Sevenska Spel make early payment ‘to help safeguard Handball’ amid COVID-19

Svenska Spel has made an early sponsorship payment to the Swedish Handball Association and the Swedish Elite Handball of SEK 5.3 million. This improves short-term liquidity, especially for the country’s...

Marketing
Magical Vegas logo won’t appear on Ipswich Town shirts next season

The Rank Group Group which owns current shirt sponsors Magical Vegas, has ‘gifted’ the sponsorship to the charity, Carers Trust, who it has worked closely with over the last six...

Marketing
ATG ends sponsorship agreement with Hockeyettan

ATG has terminated the sponsorship and rights agreements with Hockeyettan ice hockey. The agreements were written over three years, but terminated after one year. ATG are fulfilling the sponsorship financially...

Marketing
Gambling firms to halt TV and radio advertising during lockdown

The UK’s largest betting and gaming operators in the regulated sector are set to voluntarily remove all TV and radio gaming advertising during the COVID-19 lockdown. The Betting and Gaming...

Marketing
People’s Postcode Lottery to sponsor ITV’s Emmerdale

People’s Postcode Lottery is to sponsor ITV’s prime-time soap Emmerdale from April in its most high profile prime-time TV marketing campaign ever. The news comes just weeks after People’s Postcode...

Marketing